Social Media Specialist

ARO•Denver, CO

21h•Remote

About The Position

We are hiring a Social Media Specialist to own the execution and day-to-day operations of social media across three connected brands: Rankings.io (our legal marketing agency), Personal Injury Mastermind (our media brand for PI attorneys, including PIMCON), and Chris Dreyer Co. (our founder/personal brand). This role is for someone ready to take full ownership of a vertical and be the engine behind our social presence. You will be responsible for scheduling, creating, engaging, coordinating, and continuously improving our social media efforts, while the Social Media Manager focuses on strategy, creative direction, performance analysis, and stakeholder management. The ideal candidate is comfortable both behind a keyboard and in front of a camera, capable of executing briefs from the social strategist with their own creative spin, and adapting tone and style across the three distinct brands.

Requirements

3–5 years of hands-on social media experience (agency, in-house, or strong creator background)
Demonstrated experience publishing and managing content across multiple platforms and brands
Comfortable on camera with regular video content as part of your workflow
Strong written communication and a clear feel for brand voice across different contexts
Required hands-on experience with project management platforms — ClickUp, Monday, Trello, Asana, or similar
Proactive ownership mindset — you don't wait to be assigned tasks, you see what needs to happen and run it
Detail orientation and follow-through
Comfort working with creative, opinionated personalities and front-line talent

Nice To Haves

Experience with social scheduling tools (Sprout, Later, Buffer, Hootsuite, or similar)
Video editing experience (CapCut, Descript, Premiere)
YouTube channel management experience
Familiarity with the legal industry, professional services marketing, or B2B media
Event social experience (live coverage, conference content) — directly relevant to PIMCON and PIM Summit
Experience supporting a founder/personal brand

Responsibilities

Project Management & Vertical Ownership: Proactively create tasks, set clear timelines, ensure follow-through, and manage clean handoffs using project management platforms. Manage content pipelines and production timelines across all three brands. Coordinate with internal contributors for content capture, approvals, and production schedules. Coordinate logistics for collaborations, including drafting briefs, tracking deliverables, managing asset handoffs, and keeping parties aligned. Maintain clear documentation of processes.
Content Creation & On-Camera: Be comfortable on camera on a regular basis. Execute content briefs from the social strategist, bringing your own creative spin while maintaining brand voice. Contribute creative ideas and input within the strategist's framework. Adapt tone and style appropriately across the three brands.
Production Logistics: Coordinate on-the-ground logistics for content recording days. Book recording locations. Manage talent schedules, call sheets, and day-of logistics. Ensure equipment, assets, props, and approvals are in place before recording.
Social Media Operations: Schedule and publish content across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook for all three brands. Maintain and organize the master social content calendar. Upload, tag, and organize content assets. Support platform maintenance, profile optimization, and link hygiene. Support the build-out of PIMCON as a dedicated channel.
Community Management: Monitor comments, DMs, mentions, and tagged content daily. Respond to engagement within the defined response-time SLA. Drive outbound community management by commenting on partner, client, and target-audience content. Escalate leads, reputation concerns, or PR risks to the Social Media Manager. Cultivate relationships with industry creators, collaborators, and PIMCON speakers/sponsors.
Platform Hygiene & Audience Quality: Conduct routine follower review and removal of spam, bots, and irrelevant follows. Monitor for low-quality engagement, impersonation accounts, and policy violations. Maintain audience quality standards.
Content Support & Repurposing: Repurpose long-form content into platform-native social formats. Support video publishing workflows, including caption writing and thumbnail coordination. Cross-promote strategically between brands and assets. Perform light video editing and content clipping.
Reporting Support: Pull platform analytics to support reporting. Maintain reporting dashboards and trackers. Flag notable performance shifts for analysis. Develop performance instincts to make tactical adjustments.
Trend & Culture Monitoring: Stay current on platform updates, format shifts, and emerging trends. Surface relevant cultural moments, trends, and collaboration opportunities. Maintain a running ideas document for creative brainstorming.