Social Media Specialist - (Remote)

Logic of English•Rochester, MN

2d•$55,000 - $65,000•Remote

About The Position

Logic of English is a growing educational publisher seeking a dedicated Social Media Specialist to join their remote and hybrid team. This role involves managing content creation, community engagement, and influencer coordination across all channels. The ideal candidate will be warm, curious, accurate, and steady, appreciating trends while prioritizing clarity and welcoming communication. While prior knowledge of the curriculum is not required, a willingness to learn about reading science is essential. This individual will translate the marketing strategy into platform-appropriate content, manage daily posting, community engagement, trend monitoring, and social analytics. The role is within the Brand Department and reports to the Marketing Team Lead, with a 90-day introductory period for performance evaluation.

Requirements

2–5 years of experience in social media management or digital content creation.
Strong writing and communication skills.
Experience with graphic design tools such as Canva.
Ability to produce short-form video content.
Familiarity with scheduling tools (Buffer, Later, Hootsuite, etc.).
Strong organizational skills and attention to detail.
Teachable and curious.
Trustworthy and responsible.
Willingness to learn concepts of the curriculum and the science of reading.

Nice To Haves

Warm, clear, and welcoming communication style.
Consistent and dependable.
Thoughtful approach to sensitive topics.
Values clarity and accuracy.
Collaborative mindset and openness to feedback.
Self-motivated and organized.

Responsibilities

Translate the marketing strategy into posts, graphics, short videos, stories, and educational content.
Write clear, accurate, approachable copy.
Produce video content using existing assets or basic filming.
Manage the content calendar and ensure consistent posting.
Repurpose long-form content into short, digestible educational pieces.
Maintain a consistent brand voice and visual identity.
Schedule and publish content across all relevant platforms.
Conduct daily community management, responding thoughtfully to comments, questions, and messages.
Monitor brand-related discussions and apply good judgment in sensitive or nuanced situations.
Track platform trends and apply them appropriately to the brand’s educational tone.
Pull monthly social media metrics and deliver clear summaries.
Identify engagement patterns and opportunities for improvement.
Offer recommendations for small adjustments to content and posting rhythms.
Work closely with the Marketing Team Lead to align content with the broader marketing strategy.
Participate in planning meetings, brainstorming sessions, and content reviews.
Coordinate with other teams to gather information or assets when necessary.