Social Media Specialist
About The Position
At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey! The Social Media Specialist plans, develops, and executes social media and digital content strategies to support marketing objectives, brand awareness, and lead generation. The role ensures all content is on-brand, engaging, accessible, and optimized to drive awareness, engagement, and qualified inquiries across multiple audiences and brands.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
- 3–5 years of experience managing social media for a brand or organization
- Minimum 2 years of professional copywriting or editing experience
- Experience managing major social platforms and analytics tools
- Experience with social media scheduling tools
- Strong written and verbal communication skills
- Excellent organization and time management
- Creative and analytical mindset
- Ability to manage multiple priorities and deadlines
- Proficient in MS Office and digital collaboration tools
Nice To Haves
- Paid social media advertising experience
- Experience with email marketing, blogging, or SEO
- Familiarity with CMS platforms and Google Analytics
Responsibilities
- Develop and execute always-on and campaign-based social media strategies
- Create written, visual, and video content for platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube
- Maintain and manage a social media content calendar aligned with marketing initiatives
- Monitor engagement, comments, messages, reviews, and online conversations
- Manage community interactions and escalate issues as required
- Ensure brand consistency across all social and digital content
- Collaborate with marketing, web, SEO, and digital teams
- Support paid social media campaigns (creative input, tracking, reporting)
- Track KPIs and prepare performance reports with optimization recommendations
- Ensure compliance with brand, privacy, consent, and accessibility standards
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
