Social Media Specialist

CBI Health • Toronto, ON

45d

About The Position

The Social Media Specialist at CBI Health is responsible for executing dynamic
social media strategies that elevate our brand presence and engage the target
audience across multiple platforms. This role is crucial in driving community
engagement, promoting services, and supporting overall marketing objectives. The
ideal candidate will have a passion for social media, creativity, and a
data-driven mindset.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1 to 3 years of experience in social media management or digital marketing, preferably within the healthcare industry.
• Demonstrated passion for social media and creative content creation.
• Exceptional written and verbal communication skills, with the ability to create compelling content.
• Proficiency in social media analytics tools
• Video filming and editing
• Strong creative thinking and problem-solving abilities.
• Self-management skills
• Goal-driven

Responsibilities

• Implement Social Media Strategies (30%): In collaboration with the Marketing team, design and execute comprehensive social media marketing plans aligned with CBI Health's goals. Identify target audiences and tailor content to engage them effectively. Stay up-to-date with industry trends and emerging platforms to leverage new opportunities.
• Collaborate with Cross-Functional Teams (30%): Work closely with the Marketing and Communications teams to align social media campaigns with broader marketing initiatives. Participate in brainstorming sessions to generate creative ideas for content and campaigns. Provide social media support for events, promotions, and other initiatives.
• Create, Curate, and Manage Content (30%): Produce high-quality, engaging content for platforms such as Facebook, Instagram, and LinkedIn, including text, images, and videos. Ensure all content reflects CBI Health's brand voice and adheres to compliance guidelines. Schedule and publish posts using social media management tools, maintaining a consistent posting calendar.
• Monitor and Analyze Performance Metrics (10%): Track social media metrics, including engagement, reach, and conversion rates, to assess the effectiveness of campaigns. Use analytics tools to generate reports and insights, providing recommendations for optimization. Conduct A/B testing to refine content and improve engagement strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level