Social Media Specialist

Clayton Homes•Lakeland, FL

6h•Onsite

About The Position

At Highland Homes, marketing is about understanding people — and building awareness about how our products and services can satisfy their needs. The Social Media Specialist is responsible for implementing the social media strategies for Highland Homes to increase brand awareness and improve our marketing and sales efforts. They will need to be comfortable on camera to execute brand-level campaigns and build strong online communities through social media channels. An important function of this position is community management and responding to positive and negative comments; therefore, the Social Media Specialist must be an excellent communicator with a deep understanding of Highland Homes and our culture. If you are a people-person who loves the rewarding challenge of creatively engaging with the public through social media, we want to hear from you! The position is based at our corporate office in Lakeland, Florida, with travel to events or communities throughout Central Florida as needed. This position is regular corporate hours scheduled Monday-Friday from 8 a.m. to 5 p.m. with evening and weekend flexibility for business or event needs. Candidates must live in Central Florida or be willing to relocate to Central Florida for consideration.

Requirements

Minimum 2 years of related experience
Excellent knowledge of Facebook, Instagram, Tiktok, Pinterest, and other social media best practices and trends, with a strong understanding of social media metrics and KPI’s
Professional photography and videography knowledge with confident review of quality visual marketing including but not limited to; photo, video, and creative design
Great interpersonal and communication skills with a bright, upbeat, and professional appearance with the expectation of being on camera on a regular basis through customer-facing social media posts, videos, and live feeds.
Experience with Hootsuite or similar enterprise-level social media management software
Understanding of SEO and website performance metrics
Ability to follow social media policies and procedures
Creative thinker with excellent written and verbal communication skills; including strong knowledge of proper grammar and spelling
Exceptional organizational skills with an eye for detail and accuracy
Critical thinking and problem-solving skills with the ability to analyze data to determine the appropriate action
Proven experience developing marketing and communication plans and campaigns within required brand standards and following company content style guides
Strong project management, multitasking, and decision-making skills
Collaborative team-play mindset with effective communication and project collaboration both within and outside of the Marketing department
Must be reliable and adaptive to change
Tech savvy individual who must have working knowledge of Microsoft Office programs and web browsers and be able to learn other company software or platforms as needed
Able to work weekends as needed and reliable transportation with the ability to travel throughout Central Florida as this position will require a lot of travel time
Central Florida resident or the willingness to relocate.
Outstanding customer service philosophy
Ability to embody the Highland Homes culture

Nice To Haves

3-6 years related experience
Bachelor's Degree in Communications, Advertising, Journalism, Marketing or related field
Experience with graphic design – Canva, Adobe Creative Suite
Google Analytics Certified
Homebuilder or real estate marketing or social media experience
Bi-Lingual

Responsibilities

Sets and implements social media and communication campaigns to align with marketing strategies
Provides brand promotion through engaging text, image and video content for social media accounts
Responsible for content, photography, PR and videography to develop engaging content for social media channels
Ability to create engaging on-camera influencer-style content
Collaborating with photographers and videographers for content creation
Build and manage organic social calendars across all channels (Facebook, Instagram, Pinterest) to amplify overall marketing strategy
Advises management on social media content to ensure brand consistency
Respond to comments and customer queries in a timely manner as well as reviews on all platforms, both social media and review-based
Create and manage social media advertising
Lead social-listening, manage cross-channel social community, and oversee all user-generated content
Impact community growth and engagement across all channels
Create, manage and attend grand openings, company-sponsored events, homeowner events, and realtor events to engage followers through social media and eblasts to encourage attendance and participation
Define social media KPI’s and track campaign performance to identify opportunities through key channel KPI’s to maximize marketing effectiveness
Stay up-to-date on social media platforms, trend opportunities, changes to the platforms, and best practices
Take professional real-estate photos and video of models and inventory homes on an as-needed basis
Mentor and collaborate with the sales and construction teams
Monitor and respond to all reviews
Perform other job tasks or functions as needed or created