Social Media Specialist

Integrity Marketing Group•Harrisburg, PA

1d•Onsite

About The Position

We are actively seeking a Social Media Specialist with a knack for creating compelling digital content. This role is integral to enhancing our digital footprint across various social media platforms. The incumbent will be entrusted with the development of engaging content, execution of our social media strategy, and amplification of our brand awareness and marketing initiatives. This position provides a collaborative opportunity with our in-house creative team to produce content that stimulates customer engagement and elevates brand recognition.

Requirements

High School degree or equivalent
2-4 years of relevant experience
Demonstrated expertise in writing, editing, presenting, and effective communication.
Proficient in social media networking, analytics tools, and industry best practices.
Comprehensive knowledge of online marketing strategies, major channels, and key performance indicators (KPIs).
Detail-oriented, customer-focused, and highly organized with proven multitasking skills and a positive attitude.

Responsibilities

Design and oversee the execution of the company’s social media strategy across all platforms.
Create, curate, and share daily content that builds strong customer relationships and increases brand visibility.
Collaborate with internal teams—including marketing, design, and content—to coordinate effective, brand-consistent campaigns.
Develop and launch social media campaigns aligned with overall marketing objectives.
Monitor and analyze performance metrics such as engagement, reach, and conversions to evaluate and improve campaign effectiveness.
Optimize company profiles and pages to expand the reach and impact of social content.
Engage actively with followers by responding to comments and fostering the growth of online communities.
Moderate user-generated content according to established moderation policies.
Develop and manage editorial calendars and syndication schedules for consistent content delivery.
Oversee paid social media advertising, including budget management and performance tracking.
Perform other duties as assigned.