Social Media Specialist
About The Position
Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.” We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team. If your goals and values align with Honda’s, we want you to join our team to Bring the Future! The Social Media team is seeking an experienced, execution-forward Social Media Specialist to strengthen Acura social channel performance through high-quality community engagement, operational excellence in publishing, and increased support for social-first content development. This role serves as the day-to-day owner of social channel operations—ensuring content is optimized for platform success, published accurately and on time, and continuously improved through insights—while supporting customer lifetime loyalty, business priorities, and proactive risk and opportunity identification.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant work experience.
- 1–2 years of hands-on experience managing social media for a brand, preferably a consumer-facing company.
- Strong working knowledge of major social platforms from a brand marketing perspective.
- Demonstrated experience writing in an established brand voice across social channels.
- Experience supporting social-first content execution and publishing workflows.
Responsibilities
- Manage daily 1:1 community engagement across Honda and Acura social channels, delivering timely, accurate, brand‑safe responses aligned to established guidance and SLAs.
- Maintain response guidance, FAQs, and escalation playbooks, and lead escalation decisioning for sensitive or high‑risk issues in partnership with Customer Service and Communications.
- Identify engagement opportunities and synthesize community insights, sentiment trends, and recurring themes to inform content and marketing decisions.
- Own end‑to‑end organic publishing operations across platforms, coordinating schedules, ensuring asset and copy readiness, and executing publishing with accuracy and consistency.
- Optimize content execution by platform, completing quality control checks and maintaining channel hygiene to ensure an up‑to‑date, high‑quality brand presence.
- Monitor platform, algorithm, and behavior changes, tracking publishing performance and recommending workflow and process improvements.
- Support social‑first content development from concept through delivery, including briefs, reviews, approvals, and ensuring alignment to brand, platform, accessibility, and timeline requirements.
- Contribute to always‑on and campaign ideation and draft, edit, and optimize social copy and short‑form scripts based on platform best practices and performance insights.
- Support UGC, influencer, and creator identification and vetting, analytics reporting, and event or on‑set content execution as needed.
- Administer and optimize the social media tool stack, including publishing, engagement, analytics, social listening, and influencer/UGC workflows.
- Manage user access, permissions, onboarding, and offboarding for internal users and partners.
- Maintain expertise in social tools and identify workflow improvements in partnership with internal teams and vendors.
Benefits
- Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
- Paid Overtime
- Regional Bonus (when applicable)
- Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
- Paid time off, including vacation, holidays, shutdown
- Company Paid Short-Term and Long-Term Disability
- 401K Plan with company match + additional contribution
- Relocation assistance (if eligible)
- Advancement Opportunities
- Career Mobility
- Education Reimbursement for Continued Learning
- Training and Development Programs
- Tuition Assistance & Student Loan Repayment
- Lifestyle Account
- Childcare Reimbursement Account
- Elder Care Support
- Wellbeing Program
- Community Service and Engagement Programs
- Product Programs
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
501-1,000 employees
