Social Media Specialist

IMG Academy•Bradenton, FL

25d•Onsite

About The Position

Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences: Boarding school and camps , via a state-of-the-art campus in Bradenton, Fla. Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance Online college recruiting , via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches Position Summary: Do you live and breathe all things content and social media? Do you understand the unique audience in each form of social media and strive to create and deliver relevant, engaging content to all? Do you understand the impact of social media on business objectives? If so, we want to talk to you! The Social Media Specialist will support leadership in the development of marketing strategies and tactical management of all social media marketing, including strategy, calendarization, analytical measurement and execution across Facebook, Instagram, YouTube, X (Twitter), TikTok, LinkedIn and more. The ideal candidate is a social networking aficionado with experience in creating, updating and monitoring social media channels and measuring the effectiveness of those channels through KPI and reporting tools. The Social Media Specialist will also capture photography and video for marketing purposes as needed.

Requirements

Bachelor’s degree required in marketing, communications, social media, sport management or related field
Minimum 3-5 years of marketing and social media experience, preferably in the sports industry
Knowledge of using Premiere Pro, Photoshop and Illustrator to edit, resize, and crop images for use in social media
Knowledge of social media management platforms like SproutSocial, Sprinklr, Zoomph, Influencer, Opendorse, etc.
Strong organizational and analytical skills
Ability to proactively identify opportunities and quickly implement solutions
Excellent oral and written communication, presentation, organization and planning skills
Capable and driven to quickly learn new technologies and continually upgrade current skill set
Must be flexible and able to work in a self-directed, rapidly changing environment
Requires a background check upon offer
Requires a drug test upon offer

Nice To Haves

Master’s degree in marketing, sports marketing, communications or related field
Interest in sports
Bilingual

Responsibilities

Support the marketing department as a thought leader spearheading ideation, discovery and discussion regarding content and social media best practices to develop strategies that will further establish the IMG Academy brand.
Monitor trends in social media tools and best practices as well as effective benchmarks for measuring the impact of social media efforts.
Analyze, review, and report on effectiveness of campaigns to maximize results.
Present data-driven reports defining progress, problems and solutions to the Content Team Lead to recommend adjustments in resourcing and marketing strategies.
Assist the content team lead in organizing team-wide strategy, ideation, content capture and social media efforts in support of marketing efforts.
Manage and monitor the IMG Academy brand across social media platforms as assigned including Facebook, Twitter, Instagram, TikTok, LinkedIn and other similar community sites, including community management.
Track and leverage organic influencers of IMG Academy brand to reach new and valued audiences.
Capture photography and video as needed to support marketing efforts
Use creative writing skills to support general needs in copywriting for social media to maintain a consistent and authentic voice across all social media channels and strengthen the relationship between our target audiences and IMG Academy.
Create and/or maintain positive relationships with sport community managers and student-athletes.
Assist with planning and creating digital content based around the calendar of events and initiatives for assigned sports.
Responsible for capturing content around key campus events including, but not limited to graduation, senior nights, drafts, academic accomplishments, signing days, athletic competition, etc.
Work with the creative team to create templates and one-off graphics to celebrate campus-wide, academic, sport, student and alumni achievements across marketing channels.