Social Media Specialist

Norfolk Convention & Visitors • Norfolk, VA

12h • Hybrid

About The Position

Are you passionate about social media, content creation, and supporting vibrant city experiences? Join our Marketing & Communications team as our Social Media Specialist! In this role, you will assist in social media execution, gather city and partner information, and work closely with our Marketing & Communications team to promote the best of Norfolk. About us: VisitNorfolk is a non-profit that positively promotes the City of Norfolk’s unique experiences and expansive amenities to residents and visitors as the best city of its kind to start, study, and stay.

Requirements

• Associate or bachelor’s degree preferred, or equivalent experience in marketing, PR, or communications.
• 1 year of related experience.
• Strong writing, social media, and organizational skills.

Responsibilities

• Complies and updates information for the calendar of events and makes daily updates to the VisitNorfolk website
• Assists the Digital Content Manager in updating business listings on the VisitNorfolk website
• Captures photography and videography to be used across all social media channels
• Plans and schedules all posts for VisitNorfolk’s social media channels based on the Digital Content Manager’s content calendar
• Regularly monitors the engagement happening across social media including but not limited to Facebook, X, Instagram, Pinterest, LinkedIn and TikTok
• Stays updated of social media trends and algorithms
• Assists the Communications Manager in collecting information on attractions, restaurants and other visitor amenities for media inquiries
• Maintains an inventory of imagery on Crowdriff in support of the public relations, marketing and social media efforts
• Assist in writing, editing, proofreading and researching for PR pitches, press releases, blog articles and other marketing documents
• Assists in preparation of marketing and communication reports
• Projects a positive image of VisitNorfolk and displays a positive attitude in all internal and external communications
• Other duties as assigned

Benefits

• Comprehensive Health, Dental, and Vision plans
• 401(k) retirement plan with company matching
• Flexible Spending Account options
• Voluntary Benefits options
• Generous PTO banks (starting with 23 days earned in the 1st year), 14 paid holidays, and flexible scheduling options all lend to a work/life balance
• Company paid-for for training opportunities and certifications
• Hybrid work options
• Paid parking
• Company sponsored short-term, long-term, and life insurance
• Engaging company events such as team building activities, annual family Tides game, end of year celebration, and quarterly Adopt a Spot cleanups
• Numerous opportunities to explore and enjoy all that Norfolk has to offer!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree