Social Media Specialist

InnovaCare•White Plains, NY

16d

About The Position

InnovaCare Health is seeking a corporate Social Media Specialist with 5 years’ experience with 25-30% or more travel to our offices in White Plains, NY, Puerto Rico and Florida. Compensation is based on experience and skill set. Bilingual Spanish is a plus. This corporate position will be responsible for leading our strategy and execution across digital channels and client channels for all of our Innovacare entities in various markets. As a Social media specialist, we expect you to be a “strategic thinker” and be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Requirements

Writing: The incumbent will need to know how to write effective copy in a lot of assorted styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
Research: The incumbent will need to know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being use.
Problem-Solving: The incumbent will figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues or deal with angry customers.
Organization: There are many different platforms, and new ones are being developed all the time. How you communicate on each, determining audience, and measuring tactics all take organization.
Technical Skills: The incumbent will work almost exclusively through computers. Understanding computers, SEO, internet access and being tech savvy is necessary.
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels & familiarity with web design
Excellent communication skills & analytical and multitasking skills
Bachelor’s degree (B.A.) from four-year college or university.
MS Office skills: Outlook, Excel, Word, PowerPoint, Great Plains or like type system
Ability to prioritize, time manage and multi-talk under time pressure
Excellent interpersonal, communications, public speaking, and presentation skills

Nice To Haves

Healthcare industry knowledge
Proactive style with the ability to act quickly.
Ability to interact with Senior Management
Problem solver with focus on providing, creating, effective solutions.
Ability to develop action plans and execute timely and effective resolution
Bilingual Spanish is a plus

Responsibilities

Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) and work with partners to develop content strategies
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g.Twitter,Facebok, Instagram)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
The position will be requested at times to deliver ad-hoc projects or requests outside the above scope by the Chief Executive Officer.
Prepare internal communications for company employees
Consolidate Innovacare sites