Social Media Specialist

The Feed•Broomfield, CO

1d•$70,000 - $90,000•Onsite

About The Position

The Feed provides athletes with the widest selection of active nutrition and healthy snacks on the market today. We use science, our experience, and advice from athletes to give our customers personalized recommendations for better nutrition. Our e-commerce platform allows customers to learn about nutrition and then build a custom box for one-time or subscription purchase. We’re looking for a Social Media Specialist to maximize the potential of our extensive content library—from sponsored athletes, brand partners, and key promotional periods—to grow our audience, deliver engaging and informative content, and foster community interaction. This role is perfect for someone who thrives in the intersection of content, community, and performance marketing, leveraging social media to drive both engagement and sales. This is a chance to be part of a growing company in an amazing industry. The position is in-person, based in our Broomfield, Colorado office with a desired start date at the end of January.

Requirements

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
5+ years of experience as a social media specialist or in a similar role.
Strong understanding of social media platforms, algorithms, and trends.
Graphic design experience with demonstrated ability to execute day-to-day design needs using Adobe Creative Suite within an established brand system.
Basic to intermediate video editing skills for short-form social content (Reels, TikTok, Shorts).
Proficiency in social media management tools and analytics platforms.
Excellent written and verbal communication skills.
Creative thinking and the ability to generate innovative content ideas.
Detail-oriented and organized, with strong time management skills.
Ability to work in Asana and manage tasks effectively
Strong organizational skills with proven ability to multi-task between projects and aggressive deadlines

Responsibilities

Produce engaging, high-quality content for social media, email, website, and ad campaigns.
Shoot and edit short-form videos (e.g., Instagram Reels, TikToks, YouTube Shorts) featuring athletes, product education, co-op programs from vendors, and laddering content from our monthly planogram.
Create branded graphics, GIFs, and motion content that align with The Feed’s brand guidelines
Develop and execute a dynamic monthly social strategy that amplifies day-to-day marketing initiatives, including our planogram promotions, sponsored athlete events, and key sponsorship activations.
Source, curate, and repurpose content from sponsored athletes, brand partners, and customers to craft compelling, high-impact storytelling.
Collaborate with the Director of Marketing to strategize and implement social campaigns that enhance visibility and engagement around our planogram promotions.
Leverage user-generated content (UGC) to produce authentic, high-performing organic posts.
Partner with influencers and athletes to ideate and execute social-first campaigns that resonate with The Feed’s audience.
Stay ahead of social media trends, viral moments, and evolving advertising strategies, proactively integrating them into The Feed’s social media approach to drive engagement, reach, and performance.
Maintain a consistent brand voice and visual style across all content.
Ensure all content reflects The Feed’s endurance fueling and performance nutrition expertise
Help develop content series (e.g., athlete fueling breakdowns, product deep dives, training day vlogs) that educate and entertain.
Track content performance and iterate based on engagement and conversion data.
A/B tests different creative styles to determine what resonates best with The Feed’s audience.
Work with the team to refine content strategies based on key learnings.