Social Media Specialist

Orchestra•San Francisco, CA

14d•$65,000 - $80,000•Hybrid

About The Position

Inkhouse is a strategic communications agency that drives relevance and impact for innovative companies across several industries including artificial intelligence, climate tech & energy, cloud infrastructure & apps, consumer, cybersecurity, education, finance, healthcare & wellness, and venture capital. We built our reputation one client at a time, and it’s made us a sought-after agency for pre- and post-IPO technology innovators and Fortune 500 companies. Founded in 2007, Inkhouse has grown organically to an agency of 130+ people in seven major cities with remote employees across 16 states and recently became a partner agency within Orchestra, the first company built for the future of communications. Learn more at: www.inkhouse.com . We’re looking for people with innovative ideas about where media relations, social media, content and creative services are going next. Our business changes quickly, so Inkhouse must too. We’ve created a workplace in which everyone has permission to risk failure in service of big ideas. That’s the only way they get discovered. Our 11 company values serve as the foundation for how we work and how our people grow. Job Summary: The client views you as the Social Media expert on your integrated teams as well as the organizational glue when it comes to social media content creation and execution. You keep the team on top of deadlines, prepare materials for client meetings in advance, handle monthly reports, influencer lists, social media ads and monitoring. You are the go-to person for your teams regarding all Social Media inquiries and campaign execution.

Requirements

B.S./B.A. in marketing, communications, or related field
2-3 years of progressive experience in social media, bonus for some agency experience
Experience in technology, consumer, healthcare and/or professional services
Experience setting up and monitoring social ads across LinkedIn and Facebook
Experience creating content calendars
Experience creating content for social platforms
Excellent writing skills
Strong social media skills
Ability to organize and manage multiple client responsibilities

Responsibilities

Develop social media content calendars for all channels - organic and paid (Facebook, Instagram, Twitter, LinkedIn, etc.)
Set up and monitor social media ads (Twitter, LinkedIn, Instagram, and Facebook) - prior experience required
Create and execute strong ad recommendations with supporting validation
Oversee and analyze campaigns, and change recommendations to maximize performance
Work with clients to communicate campaign progress, updates, and optimizations
Manage maintenance and changes to paid plans
Research, report, and analyze campaign data
Carefully read the news each day to identify new social trends for clients
Ability to identify relevant social trends that clients can thoughtfully and quickly trendjack on an ongoing basis
Lead listening activities for monitoring social conversations – 3 times per day
Prepare weekly trackers and quarterly performance dashboards
Track deadlines and approaches the team for input at appropriate times
Prepare influencer lists and conducts outreach
Work closely with team leads to do the following:
Quarterly/bi-annual integrated PR/Social Media campaigns
Work with content and media teams internally (and externally) to amplify earned and owned content on client’s social media channels
Draft live social coverage for client events
Proof all social documents before they go out
Prep social content for press releases/blog content
Track events and announcements for client’s social media editorial calendar