Social Media Specialist & Creative Writer
About The Position
At Pennant, our culture is our competitive advantage. We are a collection of independent, locally led healthcare companies united by a shared purpose and the CAPLICO values—Celebration, Accountability, Passion, Love, Intelligence, Customer Second, and Ownership. We believe great results come from empowered leaders, strong relationships, and people who take ownership of their work. What You’ll Do Social Media Lead Own and lead strategy across LinkedIn, Facebook, Instagram, and YouTube for the Pennant Group. Define and evolve Pennant’s brand voice across all channels Build and maintain a consistent, high-quality content cadence Build content strategies and campaigns to grow audience Content & Writing Serve as a primary writer and storyteller for the brand Create compelling posts, scripts, and narratives that reflect Pennant’s mission and culture Translate complex ideas into clear, engaging, human-centered content LinkedIn Influencer Program Lead and manage a growing network of 4+ internal influencers Develop and execute content strategies for each voice in building authentic/ engaging personalized content Podcast Growth & Strategy Grow and lead out Pennant’s podcast presence partnering with our video production team and podcast hosts to help drive engaging content Increase listenership, engagement, and distribution reach Audience Strategy & Growth Define target audiences and refine messaging to reach them effectively Identify who we’re trying to connect with—and how to reach them Build a sustainable posting cadence Growth & Performance Develop and execute strategies to see a consistent growth pattern Track performance metrics and optimize content based on insights Experiment with new formats, channels, and growth tactics Who You Are A strong writer with a clear, compelling voice Both strategic and hands-on—you can think big and execute daily Deep understanding of LinkedIn and thought leadership content Experienced in growing social media audiences and engagement Passionate about storytelling that drives purpose and connection Comfortable leading initiatives and influencing without formal authority What Success Looks Like A clear Pennant voice across all platforms A thriving LinkedIn influencer ecosystem Consistent, high-quality content cadence Significant audience growth A growing, engaged podcast audience Content that drives both emotional connection and brand credibility The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
Requirements
- A strong writer with a clear, compelling voice
- Both strategic and hands-on—you can think big and execute daily
- Deep understanding of LinkedIn and thought leadership content
- Experienced in growing social media audiences and engagement
- Passionate about storytelling that drives purpose and connection
- Comfortable leading initiatives and influencing without formal authority
Responsibilities
- Own and lead strategy across LinkedIn, Facebook, Instagram, and YouTube for the Pennant Group.
- Define and evolve Pennant’s brand voice across all channels
- Build and maintain a consistent, high-quality content cadence
- Build content strategies and campaigns to grow audience
- Serve as a primary writer and storyteller for the brand
- Create compelling posts, scripts, and narratives that reflect Pennant’s mission and culture
- Translate complex ideas into clear, engaging, human-centered content
- Lead and manage a growing network of 4+ internal influencers
- Develop and execute content strategies for each voice in building authentic/ engaging personalized content
- Grow and lead out Pennant’s podcast presence partnering with our video production team and podcast hosts to help drive engaging content
- Increase listenership, engagement, and distribution reach
- Define target audiences and refine messaging to reach them effectively
- Identify who we’re trying to connect with—and how to reach them
- Build a sustainable posting cadence
- Develop and execute strategies to see a consistent growth pattern
- Track performance metrics and optimize content based on insights
- Experiment with new formats, channels, and growth tactics
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
