Social Media Senior Manager

Wray Ward•Charlotte, NC

About The Position

The Social Media Senior Manager is responsible for setting social media strategy and managing community management, and content creation and publishing for all social platforms that are part of a brand’s social media strategy (platforms may include Instagram, Facebook, Pinterest, X, TikTok and LinkedIn). Social media programs may be stand-alone or part of integrated marketing communications programs (influencer marketing, public relations and advertising), requiring the ability to collaborate with a team and integrate marketing objectives and creative campaigns into social media activities. Essential Duties & Responsibilities as Social Media Senior Manager Work with the team lead to plan, define, complete and deliver the social media components of client projects on time and on budget Set a social media strategy that aligns with overall marketing communications goals Supervise and manage development of social media content calendars for platforms, including Instagram, Facebook, Pinterest, Twitter, LinkedIn and TikTok Supervise scheduling and publishing of content on native platforms and through scheduling tools Engage with followers and fans in online communities Manage reporting and measurement for client programs Consistently bring creative ideas and solutions to social media content and campaigns Conduct social media audits and assessments using third-party social media tools and native platform insights Work closely in conjunction with the Account Management, Project Management, PR/Content, Integrated Media and Creative teams and directors to ensure an integrated program and seamless project workflow Assist in overseeing project quality to ensure highest-quality deliverables

Requirements

At least 5 years of experience in an agency setting or similar environment
Ability to create and execute a strategic social media plan
Proven ability to manage day-to-day social media content and engage with audiences to grow brand, product or message awareness
Ability to manage social media measurement reports, interpret findings and adapt program for best results
Social Listening experience preferred
Strong understanding of social media’s role in integrated marketing communications programs
Strong writing skills mandatory, demonstrating an ability to write for all social media platforms
Good presentation skills
Familiarity with third-party social media management platforms a plus, including Sprout, Hootsuite and Sprinklr
Bachelor’s degree

Nice To Haves

Social Listening experience preferred
Familiarity with third-party social media management platforms a plus, including Sprout, Hootsuite and Sprinklr

Responsibilities

Work with the team lead to plan, define, complete and deliver the social media components of client projects on time and on budget
Set a social media strategy that aligns with overall marketing communications goals
Supervise and manage development of social media content calendars for platforms, including Instagram, Facebook, Pinterest, Twitter, LinkedIn and TikTok
Supervise scheduling and publishing of content on native platforms and through scheduling tools
Engage with followers and fans in online communities
Manage reporting and measurement for client programs
Consistently bring creative ideas and solutions to social media content and campaigns
Conduct social media audits and assessments using third-party social media tools and native platform insights
Work closely in conjunction with the Account Management, Project Management, PR/Content, Integrated Media and Creative teams and directors to ensure an integrated program and seamless project workflow
Assist in overseeing project quality to ensure highest-quality deliverables