Social Media Program Manager

Marvel Marketers

3d

About The Position

The Social Media Manager serves as the central hub of the social team, responsible for day-to-day operations, quality control, and maintaining brand safety standards. This role focuses on deeply understanding the target audience to execute an effective community engagement strategy, collaborating with partners on high-impact campaigns, and staying current on emerging social media trends and best practices.

Requirements

• 5+ years of experience in social media management or operations, preferably within a large organization or B2B environment
• Strong understanding of platform-specific strategies and content performance
• Excellent attention to detail and organizational skills
• Experience managing complex review processes and working with senior stakeholders

Nice To Haves

• Experience in K-12 and higher education space

Responsibilities

• Support the development of an audience engagement strategy
• Execute the engagement strategy, including real-time interactions with the community
• Monitor audience sentiment and translate insights into actionable recommendations for the broader team
• Partner with marketing teams to develop social strategies for key campaigns and initiatives
• Ensure platform-native storytelling is integrated from the beginning of campaign development rather than treated as a secondary channel
• Maintain institutional knowledge of social media guidelines and platform performance benchmarks
• Participate in internal social forums and meetings
• Serve as a primary point of contact for cross-functional collaboration related to social media
• Lead end-to-end production of internal, low-lift content initiatives
• Identify and coach internal subject matter experts to create engaging, human-centered video content
• Ensure content aligns with platform trends and audience expectations
• Act as the social media subject matter expert across internal teams
• Foster collaboration to ensure a consistent brand voice across all channels and touchpoints
• Support alignment across teams through regular communication and shared initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed