Social Media Manager

GSD&M•Chicago, IL

17d•Hybrid

About The Position

The Social Media Manager (SMM) is responsible for the day-to-day efforts in bringing the U.S. Air Force and Space Force Recruiting social media program to life in-platform, with guidance and support. The SMM plays a key role in owning the social presence by creating social-first content, publishing across social channels, and identifying opportunities to connect to the larger internet culture and potential U.S Air Force and Space Force Recruits. To succeed in this role, you must have a passion for social media and the ability to leverage your deep understanding of the landscape into impactful storytelling social content. You must be a team player, a clear communicator, with a high attention to detail and always on the lookout for improved and innovative creative solutions. The SMM will be part of the broader social media team within the Consumer Engagement Group.

Requirements

2-3 years of experience in ideating and creating content for social (can be a mix of full-time roles and internships)
Fluent across a variety of social channels as an active and passionate participant
Strong storytelling and copywriting experience
Excellent communication skills
Proficient in Google Workspace (Docs, Sheets, Slides) and Microsoft Office/SharePoint
Strong attention to detail and exceptional organizational skills are a must

Nice To Haves

Experience with Sprinklr/Khoros/Hootsuite or similar social management suite a plus
Video editing and graphic design skills are strongly preferred
Technical understanding and ability to pick up new tools quickly
Understanding of social listening and query building
Operates according to deadlines while executing multiple projects
Ability to change priorities and pivot to emerging urgent tasks
Proactive in managing expectations of supervisors
Routinely takes initiative to improve process/workflow/methodologies

Responsibilities

Assists strategists in the development and implementation of monthly content calendar
Owns content ideation, asset sourcing and high volume of copy development for military component
Owns the process of scheduling and publishing content to social channels
Collaborates closely with content creator team to concept and develop social-first content for content calendars that ensures social voice and maintains brand guidelines
Manages the day-to-day brand activity on social channels and ensures all content is published without issue
Demonstrates understanding and experience developing fundamentals of social media strategies including audience, channel, content, brand guidelines and voice
Provides thought-leadership, strategic guidance, proactive key learnings and industry best practices for social content creation and campaigns
Develop POVs on a range of social topics as needed
Monitor trends in social media channels to inform social content strategy and creation
Leverages social media listening tools (when applicable) to inform/inspire optimal social content and engagement strategies
Identify opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
Leverages brand social performance data/reporting to drive continuous optimization