Social Media Manager

Nexon America • El Segundo, CA

6d • $78,000 - $95,000 • Hybrid

About The Position

This role is responsible for developing and executing top-tier social media strategies across a diverse portfolio of Nexon tiles. They will lead efforts to boost brand awareness, drive user engagement, and foster organic growth through platforms like Instagram, X, TikTok, Facebook and YouTube. The individual will work closely with HQ and internal teams to align social media efforts with broader marketing goals. They will review performance across all social channels and KPIs, continuously optimizing social media plans. The ideal candidate has a strong background in social media strategy within the gaming industry, hands-on experience in creating engaging content, and managing social media accounts. Proficiency in analyzing social media performance and making data-driven decisions is essential. This creative thinker must be a self-starter, have excellent communication and collaboration skills, and thrive in a fast-paced, dynamic environment, and lives and breathes social media trends. We are currently working in the office 2-3x a week in a hybrid work model.

Requirements

• 3-5 years in a social media strategy role or similar role
• Previous experience in the gaming industry is preferred
• Proven track record of leading successful social media campaigns
• Bachelor’s degree or equivalent experience
• In-depth knowledge of social media platforms such as Instagram, X, TikTok, YouTube, and emerging trends
• Hands on experience owning and organizing complex content calendars end-to-end
• Strong analytical skills and experience using social media analytics tools like Sprout Social or Hootsuite
• Creative mindset with the ability to craft engaging, on-brand content tailored to a niche gaming community
• Strong planning and project management skills
• Proficient in content creation tools, including Adobe Creative Suite, MS Office Suite
• Hands-on experience with social media operations and content posting

Responsibilities

• Portfolio Strategy & Calendar Management: Develop and execute distinct social media strategies for multiple Nexon IPs. Build, maintain, and fully own separate content calendars, ensuring a consistent and high-frequency posting cadence across all titles.
• Content Curation: Oversee the production of diverse assets (graphics, videos, copy) tailored to the specific voice and community of each individual game, maintaining distinct brand identities.
• Auditing & Optimization: Conduct regular audits of all managed accounts. Use performance data to pivot strategies for underperforming titles and scale success for high-growth IPs
• Reporting & Analytics: Track performance across all channels and KPIs. Generate portfolio-wide reports that provide insights into how different titles are performing relative to one another.
• Cross-Functional Collaboration: Partner with HQ and internal marketing teams to ensure social efforts align with global beats, seasonal updates, and product launches.

Benefits

• We offer medical, dental and vision plans for you, your spouse or domestic partner and your children.
• Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits.
• We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance.
• Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes.
• We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar.
• To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level