Social Media Manager

Ensora Health

About The Position

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community. Job Description We’re looking for a growth‑minded Social Media Manager to rapidly scale Ensora Health’s presence and influence in the therapy and behavioral health market. In this role, you’ll own our social strategy end‑to-end, from content development to analytics, with a primary focus on accelerating audience growth across LinkedIn, Facebook, Instagram, X, YouTube, and emerging channels. You’ll shape how therapists, practice owners, and clinical leaders engage with our brand by creating platform‑native stories, building community, and showcasing Ensora's unique value in helping mental and behavioral health practices thrive.

Requirements

3–5 years managing social media for a SaaS, B2B tech, or high‑growth digital brand.
Demonstrated success driving measurable audience growth at scale.
Deep expertise in LinkedIn, X, and YouTube; familiarity with TikTok or short‑form video strongly preferred.
Strong storytelling and content‑creation skills tailored to platform‑native styles.
Proficiency with analytics and reporting tools (Sprout, Sprinklr, Hootsuite, native platform analytics, Google Analytics).
Experience managing high‑volume, fast‑moving content calendars.

Nice To Haves

Experience scaling social accounts in a hypergrowth environment.
Working knowledge of paid social strategy, targeting, and creative optimization.
Basic graphic or video editing skills (Adobe CC, Canva, CapCut).
Familiarity with social listening and competitive insight platforms.

Responsibilities

Build and execute an aggressive follower‑growth strategy with clear quarterly milestones across priority platforms.
Identify the right content, platforms, formats, and tactics to drive rapid growth, including organic optimization, creator partnerships, strategic repurposing, and targeted paid support.
Experiment with high‑impact formats—short‑form video, UGC‑style content, trends, motion graphics, employee‑amplification initiatives, and more.
Produce and publish high‑frequency content that communicates our POV, customer value, and product innovations in scroll‑stopping ways.
Collaborate with designers and creative partners to deliver platform‑optimized graphics, motion, video, and micro‑stories.
Translate complex technical or value‑based concepts into accessible, engaging narratives tailored to each channel.
Manage community engagement: respond to comments, spark conversations, and build a vibrant, interactive follower base.
Support integrated marketing initiatives with social components for launches, webinars, events, customer stories, and major industry moments.
Partner with Demand Gen and Paid Media teams to execute strategic paid social campaigns that fuel growth and lead nurturing.
Track and report on growth KPIs—follower velocity, engagement rate, reach, video performance, traffic, and share of voice.
Develop weekly and monthly dashboards with actionable insights tied to growth targets.
Use A/B testing and analytics to refine content strategy, cadence, and audience targeting.
Maintain publishing calendars, brand voice consistency, governance standards, and legal compliance across platforms.
Monitor platform trends, algorithm shifts, and emerging best practices to stay ahead of the curve.