Social Media Manager (Full Time, On-Site)

Adams Fairacre Farms, Inc.•Town of Poughkeepsie, NY

8d•Onsite

About The Position

At Adams, we prioritize creating a warm and welcoming environment for everyone—our customers, team members, and Support Office staff alike. We believe exceptional service goes beyond simply meeting expectations—it’s about treating everyone with genuine respect, kindness, and appreciation. Members of our Marketing Department are expected to uphold these values by demonstrating creativity, accuracy, and attention to detail, while maintaining ethical standards and promoting the Adams brand consistently across all digital platforms. Additionally, we value a workplace where employees treat each other with the same courtesy and respect as they do our customers and applicants, fostering a collaborative and supportive atmosphere that reflects our commitment to service excellence. Adams Support Office staff are expected to provide exceptional support to both our internal teams and stakeholders, ensuring that every interaction reflects the high standards that define the Adams experience. For the Social Media Manager, this means developing and executing social media strategies, creating engaging, brand-aligned content, and building strong connections with our customers and community. By collaborating across departments and managing content execution, the Social Media Manager helps ensure a consistent, engaging presence that supports company initiatives and strengthens the Adams brand.

Requirements

Bachelor’s degree in Marketing, Communications, Media, or a related field required
5–7 years of experience in social media, content creation, or creative marketing roles, including experience guiding or directing team members or contractors
Strong portfolio demonstrating social campaigns or content series you originated, produced, and measured
Professional-level proficiency in Adobe Premiere, with experience shooting and editing short-form video
Strong conceptual thinking, with the ability to develop original ideas and campaigns
Excellent copywriting skills, with the ability to write in a consistent, brand-aligned voice
Ability to lead creative execution by briefing designers, providing feedback, and maintaining a clear creative vision
Strong organizational skills, with the ability to manage a full content calendar and production schedule
Understanding of Instagram, TikTok, and Facebook, with the ability to create platform-specific content

Responsibilities

Develop and execute social media strategies supporting seasonal promotions, events, product features, and community initiatives
Create platform-specific campaign concepts while maintaining consistent content series, visual styles, and a recognizable Adams social presence
Collaborate with the Director of Marketing to align content with overall strategy and business goals
Coordinate and provide direction to internal creative resources, including Graphic Designers and Animators
Plan, shoot, edit, and produce short-form video content across Instagram, TikTok, and Facebook, managing the full production process from concept through delivery
Direct on-location shoots across store locations, capturing products, team members, and the customer experience while maintaining a consistent visual style
Manage the social media content calendar, aligning posts with promotions, events, and business priorities
Write on-brand captions and messaging that reflect Adams’ voice
Monitor and respond to comments, messages, and mentions to maintain strong engagement
Stay current on social trends, platform updates, and competitor activity
Track key performance metrics, including engagement, reach, follower growth, and content effectiveness
Use data insights to optimize content strategy and improve performance
Establish and track progress toward social media goals aligned with overall marketing objectives