Social Media Manager

Waiakea Inc•Hilo, HI

About The Position

As Waiakea’s Social Media Manager, you won’t just be managing our online presence; you’ll be driving it. Harnessing the power of major platforms, your role will be pivotal in achieving significant growth and ensuring our voice resonates across the digital realm. Working closely with our Marketing Team, you will architect cross-platform digital strategies and campaigns that resonate deeply with our audiences.

Requirements

Location: MUST live in Hawai’i (Oahu or Big Island preferred)
3-5 years experience in social media management
Excellent written and spoken communication skills
Experience using Sprout Social or equivalent software required

Nice To Haves

Experience running social media for a CPG brand preferred

Responsibilities

Collaborate with the Marketing Team to develop a comprehensive social media strategy that aligns with business goals.
Design and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Identify growth opportunities by exploring new social platforms and trends.
Lead the creation and curation of shareable content.
Work with designers and team to ensure content is informative and appealing.
Assist with video/photo shoots, ensuring content aligns with the brand's voice and aesthetic.
Monitor, engage, and interact with the online community on a daily basis.
Address customers' inquiries and concerns promptly.
Foster relationships with influencers and other potential brand ambassadors.
Use analytics tools to track social media growth, engagement, and conversion.
Deliver regular reports on key metrics and insights to senior management, recommending strategic pivots when necessary.
Set and achieve KPIs for engagement, growth, and conversion.
Execute all organic social advertising campaigns
Collaborate with other departments (e.g., PR, Sales) to synchronize promotional efforts.
Ensure brand consistency in tone, style, and voice across all platforms.
Guide team members, including content creators and designers, on brand portrayal.
Stay up-to-date with current technologies, best practices, and standards in social media, design tools, and applications.
Attend workshops, webinars, and industry events to continually hone skills.
Oversee and mentor junior members of the marketing or social media team
Constantly contribute ideas and become the voice of social media within the organization
Collaborate with our Japan agency to ensure Japanese social media is on brand and aligned.

Benefits

Waiakea Hawaiian Volcanic Water offers competitive pay that is direct-deposited semi-monthly
Annual sick, personal and vacation leave
Employee + Dependent(s) health/vision/prescription/dental insurance
FSA & Dependent Care FSA with a $500 employer contribution
$300 monthly child care reimbursement
401k with up to a 5% employer match & more

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