Social Media Manager

The Omega Institute•Rhinebeck, NY

8d•Onsite

About The Position

The Social Media Manager is responsible for Omega’s social media strategy, creative content development, and digital community growth. This role blends strategic thinking, cross-department collaboration, trend research, relationship building, and hands-on content creation to expand Omega’s reach, relevance, and nonprofit impact. As a key member of the Marketing team, the Social Media Manager proactively researches emerging platform trends and cultural shifts, bringing forward strategic ideas that integrate across social media, paid media, email marketing, PR, partnerships, and campus initiatives. This person is a creative self-starter, relationship builder, and solution-oriented marketer who thrives on experimentation, audience engagement, and translating insight into action.

Requirements

Proven track record driving audience growth and engagement across Instagram, Facebook, YouTube, and emerging platforms.
Demonstrated ability to research trends and translate insights into creative, cross-channel marketing initiatives.
Experience collaborating with marketing, PR, paid media, and operational teams.
Experience building partnerships or collaborating with external groups, businesses, or influencers.
Strong community management skills, including proactive outreach and relationship nurturing.
Comfortable interviewing, asking questions, hosting conversations, and representing an organization publicly.
Passion for content creation — especially video editing and storytelling.
Analytical mindset with the ability to interpret data and make strategic adjustments.
Solution-oriented thinker who adapts when strategies need refinement.
Willingness to test, experiment, and innovate.
Excellent communication and relationship-building skills.
Strong time management and project prioritization abilities.
Understanding of accessibility standards (alt text, captioning, inclusive design).
Proactive, creative, independent, and highly collaborative.
Alignment with Omega’s mission, goals, and core values.

Responsibilities

Conduct consistent research, benchmarking, and audience analysis to evolve a comprehensive, cross-platform social strategy that increases discovery, engagement, and conversion.
Identify emerging trends, new platforms, and content formats; proactively recommend creative ideas for integration across marketing (paid media, email, PR, partnerships, on campus experiences and campaigns).
Regularly test and experiment with new approaches, evaluating results and optimizing strategy accordingly.
Assess what is and isn’t working; identify solutions, pivot thoughtfully, and balance patience with performance expectations.
Manage and grow existing social platforms while maintaining awareness of those channels’ evolution as well as emerging channels and opportunities for expansion.
Collaborate with campus teams, operations, experience, and registration departments to identify marketing opportunities and ways social media can enhance the visitor journey and on-campus experience.
Surface opportunities to promote not only programs, but also campus life, membership, partnerships, seasonal initiatives, and broader organizational priorities.
Support the development and management of strategic collaborations with aligned businesses, organizations, influencers, and community partners to expand Omega’s audience and credibility.
Plan, compose, and manage day-to-day social media content aligned with Omega’s communications calendar.
Concept, film, edit, and publish engaging short-form video and visual content; demonstrate a strong creative eye and enthusiasm for editing and storytelling. Work alongside the digital team to collaborate on supplemental video and content production.
Capture live campus moments, events, and behind-the-scenes content that bring Omega’s community to life.
Develop creative briefs and collaborate across marketing disciplines to ensure cohesive storytelling across platforms.
Bring forward fresh, creative marketing ideas beyond traditional program promotion.
Actively build and manage online relationships — engaging with influencers, faculty, partners, and aligned organizations.
Proactively comment on, share, and engage with relevant external content to increase visibility and reciprocal engagement.
Moderate public comments and messages; escalate concerns appropriately.
Serve as a welcoming representative of Omega’s social presence — comfortable interviewing faculty, asking thoughtful questions, meeting and greeting influencers, and capturing authentic moments.
Support integrated campaigns that extend from digital engagement to on-campus and in-person experiences, creating a cohesive audience journey.
Track, analyze, and report on platform performance using Meta Business Suite, Google Analytics, and UTM tracking.
Translate performance data into clear insights and strategic recommendations.
Track ROI and measurable growth in audience size, engagement, and campaign effectiveness.
Lead the evolution of organization-wide social media standards, best practices, and crisis-response protocols.
Provide guidance and training to internal teams as needed.
Collaborate with freelancers or contractors when applicable.
Other duties as required by the Supervisor.