Social Media Manager

University of Arkansas•Little Rock, AR

4d•Onsite

About The Position

UADA-Cooperative Extension Service is seeking a dynamic, creative and strategic Social Media Manager to join our Communications team. This full-time position is for someone with a passion for storytelling through photo and video, strong editing and writing skills, and a keen eye for social media trends. The Social Media Manager plays a crucial role in communicating the UADA mission. The Social Media Manager will provide support to the University of Arkansas System Division of Agriculture Cooperative Extension Service in all areas of social media management.

Requirements

Bachelor’s degree is required.
Demonstrated experience in social media management
Professional experience managing Facebook, Instagram, Reels, X, Pinterest, YouTube and LinkedIn.
Proficiency with design tools (Canva, Adobe Creative Suite) and social scheduling tools (e.g. Social Pilot)
Excellent verbal and written communication skills
Ability to adapt content for diverse audiences
Strong photography and video editing skills
Experience creating videos (shooting and editing using smartphone) as well as knowledge and experience creating branded videos for social media and digital media
Knowledge/awareness of WCAG accessibility standards
Experience with paid ads and boosted posts in all social media platforms
Positive and collaborative work ethic
Design: Able to create visually appealing posts.
Excellent interpersonal and communication skills; must be a strong writer and editor with an eye for detail
Ability to multi-task
Project management skills: Effective planning, organization, and prioritization of social media posts and projects
Analytical skills: Ability to interpret analytics and make informed decisions based on user insights
Able to teach basics for creating, updating, and managing social media accounts
Must submit a portfolio and/or link to previously produced social media content.

Nice To Haves

A bachelor's degree in Communications or related area is preferred.

Responsibilities

Write, edit, design, and publish engaging and accessible content daily (e.g., original text, photos, videos, and graphics) that meets platform-specific requirements on all Extension social media platforms.
Oversee social media strategy and execution, including content planning, execution, collaboration with team members, and day-to-day engagement with followers.
Communicate with followers and respond to queries in a timely manner
Oversee design of social media accounts (e.g. Facebook timeline cover, profile pictures and branded images)
Analyze performance metrics for social media campaigns, using insights to refine strategy and improve engagement and reach.
Schedule content in advance to ensure consistent posting
Provide technical support and assistance with employees’ social media (troubleshooting, strategy advisement, account registry, analytics etc.
Maintain social media governance process and recommend best practices for employee social media business accounts
Plan and conduct regular social media training for employees
Attend major Division events for social media coverage
Monitor analytics regularly and collaborate on content with news writers
Research and recommend trending social media platforms for use by Extension business accounts