Social Media Manager

San Antonio Shoe Inc•San Antonio, TX

12d

About The Position

SAS has an opening for a seasoned Social Media Manager to support the Head of Marketing in leading the efforts around promoting the SAS brand and products via organic social media & community management. The Manager of social media will be an expert in leading social strategy, driving purposeful planning, using real-time data to inform decisions, managing the social voice of consumer and engagement, and identifying new and trending opportunities within the ever-changing digital space.

Requirements

Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube.
Must be a self-starter who thrives in a fast-paced environment.
Must possess strong written and verbal communication skills with strong attention detail.
Must have experience copywriting.
Must be able to demonstrate interest and knowledge of footwear or apparel industry.
Must be able to proactively prioritize business needs and effectively manage resources.
Familiar with marketing channels and online marketing strategies.
Familiar with Social Media publishing tools such as Sprout Social.
Ability to grasp digital technology trends and act on them proactively.
Ability to multitask.
Strong analytical skills.
Must be able to walk/stand for 8 – 10 hours.
Required to have close visual acuity to perform an activity such as viewing a computer, visual inspection, and prepare and analyze projects.
Comfortable using a computer.
Previous experience working within social media or similar role. (four years)
Experience developing and executing email marketing campaigns.
Experience creating graphic design assets for social media.
Experience with Sprout Social, FB Paid Ads, Meltwater.
Proficient in reading and reporting google analytics.
Experience writing content for digital campaigns using keywords.

Nice To Haves

BS/BA degree in Marketing, New Media, Advertising, or work experience to the equivalent. (4 years in a related field)

Responsibilities

Develop and implement SAS’s social media strategy with clear objective, goals and KPI’s which may vary by channel/platform.
Act as social media expert and manage social channels for the brand.
Define strategic deployment of social customer care monitoring, tools, and personnel.
Manage timely brand messaging to educate and inform care agents on relevant topics.
Identify and execute new community activation opportunities to build engagement and grow user generated content and followers.
Work closely with Head of Marketing to create content, push innovative boundaries and test new and emerging opportunities (i.e. Live streams, TikTok, Premieres)
Establish and maintain voice, tone, personality, and curation of content to drive growth and engagement across all social media platforms.
Create and manage social media content, calendar (paid and organic), creative briefs, and posting schedule across all platforms in alignment with brand priorities and business goals.
Review and approve all social media posts, ensuring alignment with voice, brand, and content best practices.
Leverage trending topics and culturally relevant conversations regularly to drive audience engagement, build brand perception and keep SAS top of mind.
Provide audience and performance insights through owned channels to impact future content-planning.
Work closely with e-commerce on driving consumers to our website via social for sales promotions.
Reach out to influencers and evaluate their relevance based on engagement and fan base.