Social Media Manager
About The Position
We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula. This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality. Scope of Work Platforms Instagram & TIK TOK (3 separate accounts per platform) Optional: light support with cross-posting to Stories or Reels scheduling tools Content & Posting 3–5 feed posts per account per week 3–5 Stories per account per week Reels encouraged (repurposed from studio content is fine) Captions, hashtags, geotags, and light CTAs included Community Engagement Respond to comments and DMs (during business hours) Engage with local businesses, partners, and influencers Support studio promotions, challenges, and events Brand & Strategy Maintain a consistent brand voice across regions Customize content to feel local (neighborhoods, studios, instructors) Monthly content planning + approval workflow Coordinate with studio leadership on promos, launches, and campaigns Analytics & Reporting Monthly performance summary per region: Follower growth Engagement rate Top-performing content Recommendations for improvement What We’re Looking For ✅ Experience managing multi-location or franchise-style brands ✅ Strong Instagram and TIK TOK skills (especially Reels + Stories) ✅ Understanding of fitness, wellness, or lifestyle brands ✅ Ability to balance local flavor with brand standards ✅ Organized, proactive, and responsive ✅ Comfortable working with provided assets (studio photos/videos) Nice to Have Bay Area or California market familiarity Influencer outreach experience Paid social experience (optional, not required) Deliverables Summary Content calendar (monthly) Posting + engagement for 3 accounts Monthly analytics report Clear communication + responsiveness Compensation Open to monthly retainer for agency Please include: Your pricing What’s included Examples of Instagram accounts you currently or previously managed Any relevant case studies How to Apply Please send: 1. A short intro about you or your agency 2. Links to Instagram accounts you manage 3. Your proposed monthly rate 4. Why you’re a good fit for a local, community-driven fitness brand Optional Add-Ons (Future) Influencer coordination Paid Instagram ads Launch or challenge campaigns Regional growth experiments Compensation: $2,000.00 - $5,000.00 per month BODYROK offers high-intensity, low-impact workouts that tone, sculpt and redefine your body and mind in just 45 minutes! We are a rapidly growing company looking for fitness enthusiasts who are: organized, problem-solvers, demonstrate excellent interpersonal skills, and have a passion & excitement for our brand. We are seeking enthusiastic, service-oriented, hardworking individuals to work in our fast-paced studios. Let's ROK!
Requirements
- Experience managing multi-location or franchise-style brands
- Strong Instagram and TIK TOK skills (especially Reels + Stories)
- Understanding of fitness, wellness, or lifestyle brands
- Ability to balance local flavor with brand standards
- Organized, proactive, and responsive
- Comfortable working with provided assets (studio photos/videos)
Nice To Haves
- Bay Area or California market familiarity
- Influencer outreach experience
- Paid social experience (optional, not required)
Responsibilities
- Content & Posting: 3–5 feed posts per account per week
- Content & Posting: 3–5 Stories per account per week
- Content & Posting: Reels encouraged (repurposed from studio content is fine)
- Content & Posting: Captions, hashtags, geotags, and light CTAs included
- Community Engagement: Respond to comments and DMs (during business hours)
- Community Engagement: Engage with local businesses, partners, and influencers
- Community Engagement: Support studio promotions, challenges, and events
- Brand & Strategy: Maintain a consistent brand voice across regions
- Brand & Strategy: Customize content to feel local (neighborhoods, studios, instructors)
- Brand & Strategy: Monthly content planning + approval workflow
- Brand & Strategy: Coordinate with studio leadership on promos, launches, and campaigns
- Analytics & Reporting: Monthly performance summary per region
- Analytics & Reporting: Follower growth
- Analytics & Reporting: Engagement rate
- Analytics & Reporting: Top-performing content
- Analytics & Reporting: Recommendations for improvement
- Posting + engagement for 3 accounts
- Clear communication + responsiveness
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What This Job Offers
Career Level
Manager
Education Level
No Education Listed
