Social Media Manager

Sloan Valve Company•Franklin Park, IL

20d•$99,000 - $110,000•Hybrid

About The Position

The B2B Social Media Manager will work to evolve, execute, and evaluate the B2B social media strategy for Sloan and its subsidiaries. The overall goal is to contribute to business development by driving traffic to the website through compelling, on-brand content that is connected to sales priorities and resonates with our business audiences (commercial architects, interior designers, plumbing engineers, building owners, facility managers, and general and plumbing contractors).

Requirements

Bachelor's Degree in Marketing, Communications, Journalism, or related field.
3+ Years Hands-on B2B social media marketing experience with strong grasp of B2Bmarketing principles, tactics, and analytics
3+ Years Relevant Experience Hands on experience creating engaging video contentusing Adobe Premiere Rush, InShot, Splice, etc.
3+ Years Relevant Experience Hands on experience with photography, videography,and other visual content creation.
4+ Years Relevant Experience Social media content creation and researchexperience.
High level of attention to detail and accuracy.
Knowledge of media production, communication, and dissemination techniques andmethods. This includes alternative ways to inform and entertain via written, oral,and visual media.
Organizational skills with ability to prioritize and meet multiple deadlines.
Experience collaborating with executives, partners, freelancers, internal subjectmatter experts, and agencies to deliver cohesive campaigns
Stays current with social media management and strategies (e.g., new platforms,trending, hashtags, tools, and best practices.

Responsibilities

Develop a measurable B2B social media plan with a cohesive content strategyaligned to Sloan’s marketing goals
Conduct research, analyze audience behaviors, and uncover relevant trends toinform creative direction
Own the editorial calendar: planning, developing, scheduling, and monitoring poststhat highlight commercial restroom solutions, company culture, and industry thought leadership
Use Sprout Social to plan, publish, monitor, and report on Sloan’s social performanceacross accounts
Integrate Sloan’s B2B marketing direction into social media by collaborating with topcompany executives, the marketing team, the sales team, subject matter experts, external influencers, and agency partners
Identify and partner with select B2B social influencers for social amplification
Develop and maintain a consistent brand voice and visual identity across all channels
Create and publish compelling organic, scroll-stopping content and campaigns that drive awareness, growth, engagement and website traffic. Curate a steady cadence of content from events, case studies, public relations, and internal stories
Partner with freelancers and agency partners on the production of short-form videocontent and oversee paid social media initiatives.
Monitor industry, partner, and competitor activity to identify insights that enableyou to take advantage of opportunities and optimize content performance
Use social listening and analytics tools (e.g., Google Analytics, Sprout Social) to trackperformance and translate insights into actionable recommendations
Clearly communicate insights and recommendations with reports to the marketingteam and leadership on a monthly, quarterly, and annual basis

Benefits

Comprehensive Health Coverage: Medical (including prescription coverage), Dental, and Vision Insurance, effective the first of the month following your hire date.
Health Savings Account (HSA): With company contributions for most medical plan options.
Financial Security: Basic Life, Basic Accidental Death and Dismemberment, Short-term Disability, Long-term Disability, and Accident Insurance.
Additional Protection: Optional Life, Critical Illness, Hospital Indemnity, Legal, Pet Insurance, and Identity Theft Protection.
Convenient Commuter Benefits: Save on your daily commute.
Flexible Spending Accounts: Dependent Care FSA to help manage your expenses.
Wellness Support: Employee Assistance Plan and Wellness Programs to keep you healthy and happy.
Retirement Savings: 401(k) Retirement Savings Plan with a company match and immediate vesting.
Generous Time Off: Paid Holidays, Volunteer Time Off, Paid Time Off, Sick Leave, Military Leave, Parental Leave, Bereavement Leave, and other paid or unpaid state/local leaves where required.
Work-Life Balance: Hybrid Work Program to support your flexibility.
Employee Referral Program: Earn rewards for referring great talent.
Professional Development: Tuition Reimbursement Program to help you grow your skills.
Community and Networking: Join our Employee Business Groups and connect with colleagues.