Social Media Manager

E. & J. Gallo Winery•New York City, NY

23h•Hybrid

About The Position

We’re looking for a strategic, curious leader to shape Gallo’s social platform strategy and drive culturally relevant, scalable, consumer-first content across channels. You’ll lead a team of social and content specialists, maintain deep platform expertise, and partner with Brand, Creative, Media, PR, Legal, MarTech, and Consumer Engagement to ensure cohesive execution. Your day-to-day includes building organic content ecosystems, guiding creator partnerships, advising on social SEO and discoverability, and translating trends into testable experiments and innovation opportunities. You’ll own governance and operating standards—social guidelines, compliance protocols, approval workflows, crisis playbooks, and tool relationships—while setting community management expectations for on-brand, timely audience engagement. You’ll monitor sentiment and emerging conversations, coach specialists on integrated brand strategies, and maintain a forward-looking view on platform shifts, alpha/beta opportunities, and AI-enabled content and listening tools. Using cultural insights, benchmarking, and performance data, you’ll drive continuous improvement, recommend tools and processes, and own the KPI framework and reporting cadence. If you bring thoughtful leadership, platform fluency, and a bias for experimentation, you’ll thrive here. We value collaboration, diverse perspectives, and inclusive decision-making—applicants of all backgrounds are encouraged to apply.

Requirements

Bachelor’s degree plus 6 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of Gallo sales, digital marketing, advertising, public relations or account management experience to include 4 years of social media marketing management experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 9 years of social media marketing, content marketing, content strategy and/or digital marketing experience reflecting increasing levels of responsibility.
Successfully supervised and developed employees.
Demonstrated ability to delegate and provide direction to others on the team.
Ability to anticipate potential problems and effectively solution problems.
Ability to de-escalate and remain professional during conflict.
Exceptional oral, verbal, written, and interpersonal communication skills.
Experience using social media platforms and knowledge of tools and community management.
Strong analytical skills to make data-driven decisions.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
This may be in addition to travel requirements, if applicable, as listed in this job description.
Required to be 18 years or older.
This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice To Haves

Bachelor’s degree plus 8 years of sales, marketing, advertising, public relations or account management experience to include 5 years of social media marketing management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of Gallo sales, digital marketing, advertising, public relations or account management experience to include 4 years of social media marketing management experience reflecting increasing levels of responsibility.
Experience with social media in an alcohol beverage or CPG company.
Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and platform best practice.
Familiarity with web, search, and zero-click trends and how social intersects with SEO.
Strong understanding of creator ecosystems and experience engaging or managing creators.
Ability to evaluate content for quality, cultural relevance, and brand alignment.
Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent).

Responsibilities

Building organic content ecosystems
Guiding creator partnerships
Advising on social SEO and discoverability
Translating trends into testable experiments and innovation opportunities
Owning governance and operating standards—social guidelines, compliance protocols, approval workflows, crisis playbooks, and tool relationships
Setting community management expectations for on-brand, timely audience engagement
Monitoring sentiment and emerging conversations
Coaching specialists on integrated brand strategies
Maintaining a forward-looking view on platform shifts, alpha/beta opportunities, and AI-enabled content and listening tools
Driving continuous improvement, recommend tools and processes, and own the KPI framework and reporting cadence