Social Media Manager
About The Position
We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula. This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality. Scope of Work Platforms • Instagram & TIK TOK (3 separate accounts per platform) • Optional: light support with cross-posting to Stories or Reels scheduling tools Content & Posting • 3–5 feed posts per account per week • 3–5 Stories per account per week • Reels encouraged (repurposed from studio content is fine) • Captions, hashtags, geotags, and light CTAs included Community Engagement • Respond to comments and DMs (during business hours) • Engage with local businesses, partners, and influencers • Support studio promotions, challenges, and events Brand & Strategy • Maintain a consistent brand voice across regions • Customize content to feel local (neighborhoods, studios, instructors) • Monthly content planning + approval workflow • Coordinate with studio leadership on promos, launches, and campaigns Analytics & Reporting • Monthly performance summary per region: • Follower growth • Engagement rate • Top-performing content • Recommendations for improvement What We’re Looking For ✅ Experience managing multi-location or franchise-style brands ✅ Strong Instagram and TIK TOK skills (especially Reels + Stories) ✅ Understanding of fitness, wellness, or lifestyle brands ✅ Ability to balance local flavor with brand standards ✅ Organized, proactive, and responsive ✅ Comfortable working with provided assets (studio photos/videos) Nice to Have • Bay Area or California market familiarity • Influencer outreach experience • Paid social experience (optional, not required) Deliverables Summary • Content calendar (monthly) • Posting + engagement for 3 accounts • Monthly analytics report • Clear communication + responsiveness
Requirements
- Experience managing multi-location or franchise-style brands
- Strong Instagram and TIK TOK skills (especially Reels + Stories)
- Understanding of fitness, wellness, or lifestyle brands
- Ability to balance local flavor with brand standards
- Organized, proactive, and responsive
- Comfortable working with provided assets (studio photos/videos)
Nice To Haves
- Bay Area or California market familiarity
- Influencer outreach experience
- Paid social experience (optional, not required)
Responsibilities
- Manage and grow three regional Instagram accounts
- Manage and grow three regional TIK TOK accounts
- Content & Posting (3–5 feed posts per account per week, 3–5 Stories per account per week, Reels encouraged, Captions, hashtags, geotags, and light CTAs included)
- Respond to comments and DMs (during business hours)
- Engage with local businesses, partners, and influencers
- Support studio promotions, challenges, and events
- Maintain a consistent brand voice across regions
- Customize content to feel local (neighborhoods, studios, instructors)
- Monthly content planning + approval workflow
- Coordinate with studio leadership on promos, launches, and campaigns
- Monthly performance summary per region (Follower growth, Engagement rate, Top-performing content, Recommendations for improvement)
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What This Job Offers
Career Level
Manager
Education Level
No Education Listed
