Social Media Manager

Payscale

1d•Remote

About The Position

We’re looking for a Social Media Manager to grow and evolve our B2B social presence, expanding beyond LinkedIn to include other platforms such as YouTube and X, with a strong focus on organic reach, follower growth rate, and driving referral traffic. This role is responsible for turning our content, thought leadership, and brand POV into consistent, platform-native social experiences that build credibility, spark conversation, and grow our audience over time. You’ll also own organic influencer partnerships, community management, and employee advocacy, helping extend our reach through trusted voices and active engagement. This is a hands-on role for someone who understands how B2B audiences actually use social — and how to grow influence and an engaged audience without relying on paid spend.

Requirements

3–6 years of experience managing organic social media for a B2B brand (SaaS or technology preferred)
Proven ability to grow followers and engagement organically
Hands-on experience with LinkedIn, YouTube, and X in a professional or industry context
Experience working with influencers, creators, or external industry voices
Strong copywriting skills and a sharp understanding of B2B tone and credibility
Comfort balancing creativity with performance data
Experience supporting thought leadership or executive social presence
Familiarity with social analytics and scheduling tools
Experience promoting webinars, podcasts, or video series organically
Understanding of how social supports longer B2B buying cycle

Responsibilities

Grow Organic Social Channels
Own day-to-day execution of organic social across LinkedIn, YouTube, X, and other relevant platforms
Expand reach and improve follower growth and engagement rate across platforms
Optimize posting cadence, formats, and timing based on performance
Test and scale platform-native formats (short-form video, clips, threads, carousels)
B2B Content Distribution & Amplification
Partner with the Content team to extend the reach of blogs, webinars, podcasts, videos, and thought leadership
Repurpose long-form content into concise, high-impact social assets
Collaborate with Demand Gen to support campaign amplification organically (without owning paid)
Influencer & Industry Voice Engagement
Identify and build relationships with relevant B2B influencers, creators, analysts, and practitioners
Coordinate organic influencer participation in content, campaigns, and events
Track influencer impact based on reach, engagement, and audience relevance
Community Management
Actively monitor and engage with comments, mentions, DMs, and industry conversations
Foster meaningful interaction with customers, prospects, partners, and peers
Escalate insights, feedback, and emerging themes to internal teams
Help shape an authentic, credible brand presence through consistent engagement
Employee Advocacy and Thought Leadership
Partner with thought leaders to create posts aligned with brand voice
Activate employees with social content around key campaigns, moments, and narratives
Create and curate share-ready content that empowers employees to authentically amplify company stories
Develop scalable processes, prioritizing key moments for thought leader and employee activation
Measurement & Optimization
Track and report on organic performance metrics including reach, follower growth, engagement rate, video views, and clicks
Analyze which topics, formats, and voices resonate most with B2B audiences
Share insights and recommendations to continuously improve performance

Benefits

All around awesome culture where together we strive to live our 5 values:
Data informed decision making.
Customer first. Always.
Succeed together.
Relentless about results. Obsessed with excellence.
Lead the change. Shape the standard.
An open and inclusive environment where you’ll learn and grow through programs and resources like:
Monthly company All Hands meetings
Regular opportunities for executive leadership exposure through things like AMAs
Access to continued learning & development opportunities
Our commitment to a continuous feedback culture which allows us to drive performance and career growth
A growing network of Employee Resource Groups
Company sponsored volunteer hours
And more!
Our more standard benefits
Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
14 Paid Company Holidays, includes 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
Unlimited infertility coverage benefits through our medical plans
Additional supplemental health benefits offered to you and your family
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing and non-birthing parents
Health Savings Account (HSA) options and company contributions each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Annual remote work stipend to be used on wellness or home office equipment