Social Media Manager

Saviynt

20d

About The Position

Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the worldâs leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com. This social media manager is a strategic storyteller who can translate complex identity security concepts into compelling social content that drives real business outcomes and elevates the brand. Youâre responsible for building brand awareness, engaging our target audience (CISOs, Heads of Identity, security leaders, Chief Data Officers, Chief Technology Officers, etc.), and creating a social presence that reflects our ambition and innovation. You work cross-functionally with PR, Content, Creative, and Demand Generation to ensure social amplification at every major moment, from funding announcements to product launches to industry events, while also building the day-to-day drumbeat of thought leadership and community engagement. This role is a major brand touchpoint. You will be fundamental in creating the feeling people have about our brand.

Requirements

5+ Years in Social Media/Digital Marketing: Proven experience managing high-growth brands, preferably in B2B Tech, SaaS, or Cybersecurity.
The "Wiz" Factor: A portfolio showcasing bold, creative campaign concepts that break through the "boring B2B" noise. You have a history of taking technical subjects and making them "scroll-stopping."
Executive Ghostwriting: Experience working directly with C-Suite leaders to craft their voice and build their personal brands on LinkedIn and X.
Strategic Growth: Demonstrated success in moving beyond "vanity metrics" (likes/follows) to drive pipeline influence and high-value engagement with C-level stakeholders.
Identity Security Knowledge: You arenât just a "poster." You understand (or can quickly learn) the nuances of IAM, IGA, Zero Trust, and Cloud Security. You can speak the language of a CISO without sounding like a bot.
Platform Mastery: Advanced knowledge of LinkedIn (including Sales Navigator and Elevate), X/Twitter, YouTube (SEO and Shorts), and Reddit. You stay ahead of algorithm shifts and "new-to-market" features.
Tool Stack Proficiency: Expert-level experience with social suites (e.g., Sprout Social, Hootsuite, or Sprinklr), employee advocacy platforms (e.g., GaggleAMP, EveryoneSocial), and social listening tools.
Multimedia Production: Proficiency in Adobe Creative Cloud (Photoshop, Premiere/After Effects) or Canva/CapCut to quickly turn a podcast clip or a whiteboard session into a high-quality video or carousel.
High-Stakes Copywriting: Exceptional writing skills with the ability to pivot between a punchy, witty tone for X and a professional, authoritative tone for LinkedIn.
The "Repurposing" Mindset: A proven ability to take a 45-minute technical webinar and extract 5-7 pieces of high-value social content.
Stakeholder Management: You are a "consultant" by nature. You can push back on a "bulletin board" request from Product Marketing and suggest a more engaging, social-first alternative.
Cross-Functional Catalyst: Experience working in the "Marketing Matrix"âcollaborating seamlessly with PR, Demand Gen, and Creative teams.
Crisis Management: A cool head under pressure, with the judgment to handle negative sentiment or security-related discussions with professionalism.

Nice To Haves

Previous experience in a Pre-IPO or high-growth Cybersecurity startup.
A personal social media presence or side project that demonstrates your passion for digital storytelling.
Experience with Paid Social coordination (aligning organic "winners" with paid spend).

Responsibilities

Develop and execute a comprehensive social media strategy aligned with business objectives (brand awareness, pipeline influence, thought leadership, employer branding)
Act as a consultant to Product Marketing and Demand Gen to ensure product launches and events are supported by engagement-led tactics (e.g., interactive polls or "behind-the-scenes" at shows) rather than just "bulletin board" announcements.
Own the social calendar across LinkedIn, X/Twitter, YouTube, and emerging platforms, balancing always-on content with campaign moments
Set and track KPIs that matter - engagement rate of target audience, share of voice vs. competitors, audience growth (quality over vanity metrics), content performance, and pipeline influence
Conduct competitive analysis and social listening to identify trends, opportunities, and threats in the identity security landscape
Collaborate with Demand Generation to align paid social strategies with organic content for maximum impact
Present monthly performance reports with insights and recommendations to leadership
Write high-quality social copy that is clear, compelling, and on-brand, adapting tone and style for each platform and audience
Create and edit multimedia content including static graphics, short-form video (reels, shorts, TikToks), carousels, infographics, GIFs
Repurpose long-form content (blogs, podcasts, webinars, events) into snackable, shareable social assets
Ghostwrite social content for executives (CEO, CMO, product leaders) that builds their personal brands as thought leaders
Develop creative campaign concepts that are bold, unexpected, and shareable (think Wiz-style activations)
Build on and further develop a comprehensive employee advocacy program
Create toolkits that make it easy for employees to share company news, thought leadership, and culture content.
Recruit and activate brand ambassadors across departments - sales, customer success, product, engineering
Provide training on personal branding and effective social sharing
Track and report on program participation, reach, and engagement
Celebrate and incentivize top contributors to build momentum and participation
Monitor and respond to comments, messages, and mentions in real-time with thoughtfulness and brand voice
Proactively engage with CISOs, security leaders, industry influencers, analysts, and partners, building relationships, not just broadcasting
Identify and activate brand advocates - customers, employees, industry voices
Manage crises or negative sentiment with professionalism and escalate appropriately
Foster community by creating opportunities for dialogue, not just one-way communication
Partner with PR to build the brand, amplify media coverage, exec interviews, and announcements
Work with Creative to ensure visual assets are on-brand and platform-optimized
Coordinate with Demand Gen and Content Marketing to align editorial calendars and amplify thought leadership
Support employer branding initiatives, working with HR/Recruiting to showcase culture and attract talent
Be service-oriented by building strong relationships across Marketing and the broader organization; you're an enabler, not a gatekeeper
Audit existing social presence and develop FY26 strategy with platform-specific tactics including YouTube, LinkedIn, Instagram, X, and Reddit
Increase engagement rate by 30% on LinkedIn
Work with PR agency to launch executive thought leadership program
Design and implement employee social advocacy program with 50+ active participants
Create and execute 1-2 social campaigns tied to major company announcements
Establish social reporting dashboard with KPIs aligned to business goals
Demonstrate platform expertise by implementing at least 2 new features or formats (e.g., strategic changes based on LinkedIn Brew 360, YouTube Shorts series, etc.)
Get Saviynt and lifeatsaviytn handles on all social platforms
Build strong working relationships with stakeholders across Marketing and beyond