Social Media Manager
About The Position
Looking to become a team member at a?top tier award winning?personal injury law firm?? Are you both strategic AND tactical? Do you have strong legal marketing instincts? What is the difference in a social media presence and posting content, producing videos, and being visible? Great opportunity for the right person to fit the right seat! ?You will only be a fit if you exemplify our Core Values: Committed?- fearless, driven, accountable, resilient Mindful?– prudent, critical thinking, results oriented problem solvers Agile?– continually improve, love to learn, flexible Collaborative?– kind, authentic, FUN, team player who loves to win What's the role: Strategy & Ownership Own the firm’s end-to-end social media strategy aligned with brand, growth, and intake goals Define platform-specific strategies (Meta, Instagram, TikTok, YouTube, LinkedIn, Google Business Profile) Establish and evolve content pillars (education, authority, trust, community, verdicts, FAQs, video-first storytelling, Spanish-language content where applicable) Identify opportunities where social supports paid media, SEO, LSA, and intake conversion Hands-On Content Execution Write, edit, and publish social content across platforms Oversee and often directly create short-form video scripts, captions, hooks, and CTAs Maintain and execute against a detailed content calendar Collaborate with marketing team members, attorneys, intake leadership, videographers, and designers to ensure alignment with broader growth and client acquisition initiatives Ensure tone, voice, and messaging consistency across all channels Community, Brand & Reputation Management Actively monitor comments, DMs, and brand mentions Respond appropriately or escalate to the CMO, intake, legal, or leadership when needed Identify and mitigate reputational risks Support review strategy and trust-building initiatives Ensure client confidentiality and ethical compliance Analytics, Attribution & Reporting Own social performance reporting—not just engagement, but business impact Analyze performance by platform, content type, and campaign Connect social efforts to broader KPIs such as traffic, lead influence, and intake quality Present insights and recommendations to the CMO Continuously test, learn, and optimize based on data Compliance & Legal Advertising Standards Ensure all content complies with: Colorado Rules of Professional Conduct Legal advertising and ethical standards Review content carefully to avoid guarantees, improper language, or confidentiality breaches Serve as a gatekeeper for brand and compliance integrity
Requirements
- 5–8+ years of social media management experience
- Proven experience owning social strategy and execution
- Experience working in a regulated industry (legal strongly preferred)
- Strong writing, editing, and storytelling skills
- Deep understanding of platform algorithms, trends, and content performance
- Experience with short-form video and personality-driven content
- High attention to detail and excellent judgment
- Comfortable working with senior leadership and attorneys
Nice To Haves
- Personal injury or legal marketing experience
- Spanish-language content experience
- Experience collaborating closely with CMO, intake, or sales teams
- Familiarity with attribution challenges in legal marketing
- Experience with tools such as Sprout, Hootsuite, Later, Meta Business Suite, GA4, or similar
Responsibilities
- Own the firm’s end-to-end social media strategy aligned with brand, growth, and intake goals
- Define platform-specific strategies (Meta, Instagram, TikTok, YouTube, LinkedIn, Google Business Profile)
- Establish and evolve content pillars (education, authority, trust, community, verdicts, FAQs, video-first storytelling, Spanish-language content where applicable)
- Identify opportunities where social supports paid media, SEO, LSA, and intake conversion
- Write, edit, and publish social content across platforms
- Oversee and often directly create short-form video scripts, captions, hooks, and CTAs
- Maintain and execute against a detailed content calendar
- Collaborate with marketing team members, attorneys, intake leadership, videographers, and designers to ensure alignment with broader growth and client acquisition initiatives
- Ensure tone, voice, and messaging consistency across all channels
- Actively monitor comments, DMs, and brand mentions
- Respond appropriately or escalate to the CMO, intake, legal, or leadership when needed
- Identify and mitigate reputational risks
- Support review strategy and trust-building initiatives
- Ensure client confidentiality and ethical compliance
- Own social performance reporting—not just engagement, but business impact
- Analyze performance by platform, content type, and campaign
- Connect social efforts to broader KPIs such as traffic, lead influence, and intake quality
- Present insights and recommendations to the CMO
- Continuously test, learn, and optimize based on data
- Ensure all content complies with Colorado Rules of Professional Conduct and Legal advertising and ethical standards
- Review content carefully to avoid guarantees, improper language, or confidentiality breaches
- Serve as a gatekeeper for brand and compliance integrity
Benefits
- Medical, dental, vision
- 401(k) with match
- Flexible Time Off (FTO)
- Dog friendly campus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
