Social Media Manager

FOODSCIENCE LLC•Williston, VT

About The Position

FoodScience is seeking a Social Media Manager to lead hands-on content creation and organic social execution across our portfolio of brands. This is a creator-first role responsible for ideating, producing, and publishing high-performing, platform-native content that drives measurable engagement, brand awareness, and consumer connection. FoodScience offers 9 paid holidays per year, including your birthday! One paid week off during our yearly plant shutdown, and a competitive Paid Time Off (PTO) program that starts to accrue immediately. Our benefits include health insurance with options for a Health Savings Account (HSA), Flexible Spending Account (FSA), life insurance, dental, vision, and a variety of other additional insurance options to fit your needs. Other perks include employee discounts and professional development. You’ll work with a supportive, experienced team that wants to see you succeed. This role serves as the primary organic social content owner across multiple brands, responsible for content ideation, short-form video production, community engagement, and performance optimization. Success in this role requires strong creative instincts, platform fluency, production capability, and the ability to translate brand strategy into engaging content that resonates with modern audiences. This is a high-impact, creator-driven role with direct influence on brand growth and consumer engagement.

Requirements

3–5 years of hands-on social media content creation for consumer-facing brands
A strong portfolio demonstrating original short-form video production (Instagram, TikTok, YouTube required)
Proven ability to grow engagement and drive measurable performance through content quality and consistency
Expertise in content creation tools (Adobe Creative Suite, CapCut, Canva, or equivalent)
Deep understanding of platform algorithms, trends, and best practices
Working knowledge of social analytics platforms (Meta Business Suite, TikTok Analytics, YouTube Studio, Sprout Social, etc.)

Nice To Haves

Experience in CPG, health/wellness, pet, or DTC ecommerce preferred

Responsibilities

Concept, shoot, edit, and publish original short-form and static content across Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging platforms
Develop platform-native storytelling tailored to each channel’s audience and algorithm
Write compelling hooks, captions, scripts, and calls-to-action that drive engagement and conversion
Maintain visual and tonal brand consistency while adapting for platform nuances
Manage a consistent content cadence across multiple brands
Build and manage multi-brand content calendars aligned to launches, campaigns, and seasonal initiatives
Identify trends, viral formats, and emerging opportunities and translate them into brand-relevant content
Pitch creative concepts grounded in brand strategy and consumer insight
Collaborate with Brand, Creative, Ecommerce, and Agency teams to ensure alignment
Actively manage engagement, including comments, DMs, and brand mentions
Monitor and curate user-generated content opportunities
Support influencer and creator partnerships through content review and brand alignment
Track weekly and monthly performance metrics including reach, engagement rate, video views, follower growth, and click-through
Identify high-performing organic content for paid amplification
Use data and insights to refine content strategy and improve performance over time
Conduct competitive benchmarking and identify content gaps