Social Media Manager

Govini•Arlington, VA

1d•Onsite

About The Position

Govini's Marketing team is seeking a dynamic Social Media Manager to drive our digital presence and expand our influence across modern media channels. As our digital frontline, you will be responsible for amplifying Govini's voice in the defense technology space through strategic, high-volume content creation and community building. In this role, you'll develop and execute a comprehensive social media strategy that positions Govini as a leader at the intersection of defense technology and acquisition. You'll work closely with our Communications and Marketing leadership to translate complex technical concepts into engaging digital content that resonates with our audience of defense and national security professionals. The ideal candidate lives and breathes social media, constantly monitoring trends and engagement metrics to optimize our approach. You understand that success in this space requires both strategic thinking and consistent execution. You're passionate about building communities through digital channels and have demonstrated the ability to grow and engage audiences through authentic, timely content. This role will report to the head of Marketing and be based in our Arlington, Virginia, office. This role may require up to 10% travel.

Requirements

U.S. Citizenship is required
5+ years of experience managing social media channels for high-growth, entrepreneurial B2B or B2G technology companies
Proven track record of growing engagement and audience size through consistent, strategic content creation
Ability to execute both tactical and strategic, as well as analytical and creative work
Demonstrated ability to create high-volume content while maintaining quality and strategic alignment
Experience translating complex technical or industry-specific concepts into engaging digital content
Impeccable copywriting skills
Experience with enterprise social media management and analytics tools, and basic visual design skills for independently creating social media graphics
Exceptional time management skills to balance the planned content calendar with real-time opportunities
Ability to work collaboratively across teams while also serving as the owner of the social media function

Nice To Haves

Interest and/or understanding of the US National Security & Defense domain
Experience with basic video creation and editing for social media platforms
Familiarity with the defense industry media landscape
Experience with marketing automation platforms and CRM integration for lead generation and metrics tracking

Responsibilities

Develop and execute a comprehensive social media strategy and campaigns across LinkedIn and X to drive awareness of Govini's brand, products, and executives and ultimately, drive growth in audience engagement, lead generation, and revenue
Create and publish high-quality content tailored to each platform, maintaining a consistent editorial calendar while also capitalizing on real-time opportunities
Own the Govini blog, creating content and coordinating with other thought leaders in the company to contribute unique pieces of content
Constantly monitor defense, national security, and technology conversations to identify opportunities for Govini to contribute meaningfully to emerging discussions
Transform complex Defense Acquisition concepts, data insights, and product information into compelling short-form social media content (posts, videos, graphics)
Build and cultivate engagement with key audiences in defense and technology across our platforms
Collaborate with the Communications team to amplify earned media placements, thought leadership, and events on social media
Execute and report on paid social campaigns to expand reach and awareness among key target audiences
Track meaningful metrics to measure social media effectiveness and continuously optimize tactics
Support executive social media presence by creating content for leadership and identifying topical opportunities to engage in conversation
Stay ahead of platform changes, algorithm updates, and emerging social media trends to ensure Govini's approach remains cutting-edge and evolves over time.