Social Media Manager

Pestie•Bluffdale, UT

1d•Onsite

About The Position

We’re looking for a high-energy, performance-minded Social Media Manager who knows how to create content that wins both organically and in paid environments. This role is equal parts strategist, creator, and on-camera personality. You understand that what works for organic engagement is different from what converts in direct response ads. You know how to concept UGC that feels native, authentic, and scroll-stopping. You are comfortable being the face of the brand when needed and excited to help build national awareness for Pestie. This is not a “post and schedule” role. This is a growth role with real ownership over creative output and channel performance. This is an on-site position at our headquarters in Bluffdale, UT.

Requirements

3+ years of experience managing and growing social media channels
Proven track record of growing organic audiences
Experience creating UGC-style content that has performed in paid ads
Strong understanding of performance metrics such as hook rate, hold rate, CTR, CPA, and ROAS
Comfortable and confident being on camera
Strong creative instincts and ability to concept ideas quickly
Clear understanding of the differences between paid and organic content strategy
High energy, self-starter mentality, and bias toward experimentation
Ability to move fast while maintaining brand quality

Nice To Haves

Experience in DTC or e-commerce brands
Background in content creation, acting, hosting, or storytelling
Experience working closely with paid media teams
Light editing skills in tools like Premiere Pro, CapCut, or After Effects
Familiarity with influencer and creator partnerships

Responsibilities

Own Pestie’s social presence across platforms including TikTok, Instagram, Facebook, YouTube, and emerging channels
Develop and execute content strategies that drive both organic growth and paid performance
Concept, script, and appear on camera in UGC-style content
Create platform-native content that aligns with trends, formats, and cultural moments
Collaborate with paid media teams to develop high-performing ad creative
Understand and clearly differentiate between brand content, organic engagement content, and direct response ads
Analyze performance data and iterate quickly based on results
Build repeatable creative frameworks that can scale across campaigns
Engage with the community and help shape Pestie’s voice and personality online
Stay ahead of trends and proactively bring new ideas to the team