Social Media Manager

Boulder Care

5d • $80,000 - $90,000 • Remote

About The Position

As the Social Media Manager, you will drive Boulder Care’s presence and performance across organic social media, community, and influencer partnerships. You’ll build and execute a social strategy that increases awareness, engagement, and - most importantly - patient acquisition. This role requires a blend of creative instincts, engagement, and storytelling. You’ll ideate organic campaigns, manage execution, and optimize based on insight. You will also work closely with the Creative, Communications, and Enrollment teams to ensure every post, ad, and interaction moves our mission forward.

Requirements

• Minimum of 4 years experience managing social campaigns
• Exceptional storytelling and writing skills with a patient-centered mindset
• Strong understanding of platform analytics (e.g. Meta Ads Manager, Google Analytics)
• Experience driving measurable growth and conversions through social channels (Facebook, Instagram, Reddit, TikTok)

Nice To Haves

• Experience in healthcare, mental health, or Medicaid populations

Responsibilities

• Develop and execute organic social strategies across Meta, TikTok, Reddit, YouTube, and other platforms
• Create and maintain a dynamic editorial calendar that supports growth and engagement goals
• Collaborate with Creative and Communications teams to produce high-performing content
• Includes social monitoring and social listening for industry and company trends
• Engage authentically with current and potential patients, families, and community partners by replying to comments and direct messages
• Own community-first engagement on platforms like Reddit, including monitoring, listening, and participation aligned with platform norms and healthcare compliance guidelines
• Identify and cultivate relationships with relevant influencers or advocates in digital health and recovery spaces
• Focus on small to mid scale influencer partnerships aligned to awareness, trust-building, and content amplification goals
• Continuously test and iterate messaging, formats, and placements based on performance data
• Track engagement, conversion, and acquisition signals, translating performance data into actionable insights for Growth and Leadership teams
• Ensure brand consistency and patient-first messaging across channels

Benefits

• Contribution to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental Health Services via insurance coverage, including Talkspace, and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 Paid Holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote friendly with hardware provided to complete your work duties

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees