Social Media Manager

Meadows of Wickenburg Inc • Phoenix, AZ

1d • Onsite

About The Position

As the Social Media Manager at Meadows Behavioral Health, you will be responsible for developing and executing a dynamic organic social media strategy that enhances brand awareness, drives patient and referent engagement, and supports our team and business objectives. This role involves strategic planning, content creation, campaign management, and analytics, ensuring our social media platforms are vibrant and reflective of our mission to promote mental wellness. A key part of this role will be working with our facility, clinical, and executive teams to capture the content needed including videos, quotes, and copy review, etc and ensuring it is translated into strong, engaging social content, with primary responsibility for The Meadows main brand, sub-brands, and select executive social media.

Requirements

• Bachelor's degree in marketing, communications, digital media or a related field.
• Minimum of 5 years in social media management, with a proven track record in a similar role, preferably in healthcare, wellness, or lifestyle industries.
• Must have experience in managing multiple brands, i.e., portfolio company, agency, etc.
• Proficiency in social media management tools., i.e., HubSpot, Hootsuite, Sprout Social.
• Strong understanding of SEO and SEM principles.
• Excellent creative and copywriting skills.
• Data-driven decision-making capabilities.
• Proficiency in Canva and Adobe Creative Suite or similar tools for content creation.
• Passion for mental health and wellness.
• Creative thinker with a strategic mindset.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced environment and manage multiple projects effectively.

Responsibilities

• Strategy Development Formulate and implement comprehensive social media strategies aligned with MBH’s marketing goals, focusing on brand positioning, patient engagement, and lead generation for multiple brands and audiences.
• Content Creation: Oversee the creation of compelling, visually appealing content that resonates with our audience. This includes videos, images, infographics, and posts that highlight our services, patient testimonials, and mental health tips. Manage video creation specifically for social media platforms, ensuring content is timely, engaging, and tailored to each channel.
• Campaign Management: Plan, execute, and monitor targeted social media campaigns. Use insights and analytics to refine campaigns for maximum impact and return on investment (ROI).
• Community Engagement: Foster a supportive online community by actively engaging with followers, responding to comments and messages, and managing customer service interactions on social platforms..
• Analytics & Reporting: Utilize social media analytics tools to track performance metrics and provide regular reports to senior management. Adjust strategies based on data-driven insights to enhance effectiveness.
• Trend Awareness: Stay informed about social media trends, platform updates, and industry news to keep our strategies fresh, relevant, and effective..
• Cross-Functional Collaboration: Work closely with marketing, clinical teams, and administration to ensure cohesive messaging across all platforms and integration with broader marketing efforts. This includes proactive outreach, follow-up, and collaboration with busy clinical teams to secure needed content and ensure deadlines are met.
• Project Management: Lead social media projects with strong follow-through, staying on top of deadlines, tracking progress, and self-motivating to find the best ways to partner with teams across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees