Social Media Manager

Springs Window Fashions•Middleton, WI

21d

About The Position

On the Brand Management team, the Social Media Manager plays a key role in translating brand strategy into compelling, platform-specific content that builds awareness, drives engagement, and strengthens emotional connections with consumers across our brands. Who Should Apply This role with be the voice of Springs’ brands through our social media channels and will be responsible for executing the social content calendar, monitoring community engagement within social platforms, and assisting with content creation (reels, working with influencers, etc.). The Social Media Manager will also create analytics and reporting to track the effectiveness of our campaigns in addition to researching, identifying and recommending new ways to expand and reach our target audience, thereby helping to drive overall brand awareness, customer engagement and increase conversion rate.

Requirements

Bachelor’s degree required; Marketing or Business preferred.
2+ years of previous experience in social media management.
Considerable knowledge and experience with various digital and social networks. (FB, LinkedIn, Twitter, Pinterest, YouTube, Reddit, Substack, etc.)
Experience working with cross-functional and external/agency partners
Knowledge and experience tracking metrics (i.e. via Google Analytics)
Ability to manage and track multiple project tasks and performance
Ability to develop reporting methods and analyze results of digital initiatives
Proficiency in Microsoft Office Suite
Aptitude for learning new technology; tech-savvy
Effective verbal and written communication skills
Ability to collaborate with others and work with cross-functional teams
Excellent organizational and problem-solving skills
Possess a sense of urgency and prioritization
Consistent attention to detail and quality

Nice To Haves

Desirable to have a passion and knowledge of interior design/home décor as well as follow these types of brands online

Responsibilities

Develop and execute social media strategies aligned with brand objectives and marketing goals, i.e. product launches, promotional activity.
Manage influencer/content creator strategy and program.
Implement SWF’s social media content calendar and other social media communication in a timely manner.
Coordinate development of relevant content, working closely with the copywriters, digital, channel and product teams.
Manage daily communication with SWF-contracted influencers, dealers, and agency partners.
Manage day-to-day activities across all social platforms (Facebook, Instagram, Pinterest, etc.)
Schedule and publish posts using social media management tool.
Monitor all SWF social media sites to ensure brand engagement and reputation.
Research, recommend and monitor social campaign opportunities and stay updated on key social trends, competitor insights/benchmarking, platform updates, key words, and best practices.
Monitor social metrics, analyze performance, and prepare regular reports with actionable insights.
Optimize content and boosting spend for engagement and reach across platforms.
Identify new ways to expand and reach our target audiences.
Collaborate with channel and sales to take advantage of opportunities to partner with our customers and leverage their digital presence.
Collaborate with broader marketing, cross functional, and creative teams to coordinate content creation and ensure content aligns with brand guidelines and voice.
Conceptualize, shoot, and edit short-form video (i.e. reels) content for all brands.