Social Media Manager
About The Position
Impact Theory explores the ideas, strategies, and mindsets shaping the future of business, finance, politics, culture, economics and global affairs. Hosted by entrepreneur and co-founder Tom Bilyeu, the show features in-depth conversations with world-class thinkers focused on building resilience, critical thinking, and long-term success in a rapidly changing world. Women of Impact is a leading personal growth show hosted by entrepreneur and advocate Lisa Bilyeu. Through candid, actionable conversations with experts and cultural leaders, the show tackles relationships, confidence, mental health, and identity—helping women develop the skills, boundaries, and self-belief needed to thrive personally and professionally. Love Theory is a relationship-focused podcast hosted by Tom and Lisa Bilyeu, featuring real-time video conversations with callers from the Impact Theory community. While episodes are recorded (not streamed live), callers join live on video—requiring tight production, strong judgment, and thoughtful caller management to ensure emotionally safe, high-quality conversations. Role Overview We’re looking for a Los Angeles–based Social Media Manager to own our short-form and professional social presence—YouTube Shorts, Instagram, and LinkedIn—from strategy through execution. You’ll create and publish high-performing content, build a consistent brand voice, and drive measurable growth across reach, engagement, and qualified demand.
Requirements
- 3+ years managing brand social channels with short-form video ownership (strategy + execution).
- Demonstrated growth results on at least two of: YouTube Shorts, Instagram, LinkedIn.
- Strong writing skills (hooks, captions, LinkedIn copy, brand voice consistency).
- Proficiency with short-form editing tools (e.g., CapCut, Premiere, Final Cut, Descript) and basic design (Canva/Adobe).
- Comfortable directing talent and capturing content on-site in LA when needed.
Nice To Haves
- Experience in a fast-moving brand, creator-led brand, startup, or agency environment.
- Paid social collaboration experience (briefing ads team, boosting top performers).
- Familiarity with social listening, trend forecasting, and creator partnerships.
- Working knowledge of brand safety, usage rights, and music/licensing considerations.
Responsibilities
- Build and maintain a weekly/monthly content calendar across YouTube Shorts, Instagram (Reels/Stories/Feed), and LinkedIn.
- Develop platform-specific strategies (what wins on Shorts vs. Reels vs. LinkedIn) while maintaining a cohesive brand narrative.
- Identify recurring content series and scalable formats (founder POV, behind-the-scenes, education, FAQs, customer stories, trends).
- Plan, shoot (when needed), and edit short-form video optimized for retention and repeatability.
- Write strong hooks, on-screen text, captions, and CTAs; coordinate thumbnails/titles for Shorts.
- Collaborate with internal SMEs/execs to translate expertise into engaging, “camera-ready” content.
- Stay on top of trends, audio, and formats—without chasing irrelevant hype.
- Own day-to-day publishing, community management, and comment/DM responses (or manage vendors).
- Protect and reinforce brand voice; elevate positive community interactions and manage escalations.
- Set measurable goals and run structured experiments (hook tests, posting cadence, creative variants).
- Track performance using native analytics + tools; deliver weekly snapshots and a monthly insights report.
- Translate data into action: creative iteration, posting strategy, audience segmentation, and content themes.
- Partner with Marketing, Creative, and Sales to support launches, announcements, events, and campaigns.
- Build lightweight workflows for approvals, content intake, and asset management.
- Manage freelancers/creators as needed (editors, shooters, designers) and keep projects on track.
Benefits
- Competitive medical, dental, and vision insurance plans.
- Life insurance and 401(k) retirement plan.
- Flexible PTO policy.
- 1-year subscription to Audible.
- Full access to Impact Theory University.
- Two complimentary books: Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
