Social Media Manager

Mount Holyoke College

40d•Hybrid

About The Position

The Social Media Manager will help lead social media and digital communications strategy as part of a strategic, results-oriented team. The position provides multi-platform content development and direction to lead Mount Holyoke’s social platforms, guiding a high-level, on-brand digital communications strategy to increase brand visibility among key audiences. This position is hybrid with flexible time on campus as needed; however, due to the nature of the work, local proximity to the College is required with the expectation that time in-person is often needed, including on nights and weekends. The Social Media Manager will help lead social media and digital communications strategy as part of a strategic, results-oriented team. The position provides multi-platform content development and direction to lead Mount Holyoke’s social platforms, guiding a high-level, on-brand digital communications strategy to increase brand visibility among key audiences. This position is hybrid with flexible time on campus as needed; however, due to the nature of the work, local proximity to the College is required with the expectation that time in-person is often needed, including on nights and weekends.

Requirements

Bachelor's degree from an accredited institution in marketing, communication, digital media, or a related field, plus a minimum of 1-3 years of experience with demonstrated excellence in social media, communications, public relations, and/or marketing.
Strong project management skills.
Ability to translate complex ideas into digestible social media content.
A creative, dynamic thinker with strong, professional writing and editing skills.
An aptitude for visual communication.
Ability to work independently and proactively with other team members, identifying resources and approaches to achieving job goals and outcomes.
Ability to interact effectively with a broad range of campus partners, including leadership, faculty and staff.

Nice To Haves

Experience in education

Responsibilities

Manage the voice for the College’s social channels and cultivate the College's reputation among internal and external audiences.
Review all direct engagement with our social media accounts, including mentions, media tags, comments, and private messages and moderate, reply, or escalate as appropriate.
Identify community engagement opportunities to cover on social media and develop content campaign strategies to implement on main channels.
Leads in developing and implementing comprehensive College-level social media strategy.
Create written and visual content for the University's social media channels and website.
Develop social media and digital communications campaigns that feature engaging content for diverse audiences, including prospective and current students, alums, donors, faculty, staff, media and the surrounding community.
Collaborate with Communications team members to develop content packages and rollout strategies optimized for social media and the website.
Help convene social media contacts across campus to collaborate and provide expert guidance and leadership.
Supervise a group of student workers.
Evaluate emerging social media channels and envision ways Mount Holyoke College can effectively utilize them.
Assist in developing and managing social media guidelines and compliance across campus.
Assist with other communications efforts as needed.