Social Media Manager

Boys & Girls Clubs of America•Atlanta, GA

23h•Hybrid

About The Position

We are seeking a highly skilled and creative Social Media Manager to support the strategy, planning, and execution of our social media presence across all major platforms. Reporting to the Social Media Director, this role is ideal for a social media and content strategist with experience in digital storytelling, brand management, and audience engagement. The Social Media Manager will help elevate brand visibility, strengthen community engagement, and develop compelling content that aligns with organizational goals. The ideal candidate blends strategic thinking with hands-on execution, bringing expertise in content ecosystems, data-informed decision-making, and cross-functional collaboration to deliver measurable impact for a mission-driven organization.

Requirements

Bachelor’s degree in Communications, Marketing, English, Journalism, Public Relations, or a related field.
3–5+ years of experience managing social media for an organization, agency, brand, or mission-driven client.
Experience with a variety of social media platforms (i.e. Facebook, Instagram, Twitter, LinkedIn, etc.) required
Experience with social ad tools (i.e. Facebook Ad Manager, Twitter Ads, LinkedIn Campaigns, and Google Ads)
Intermediate Excel skills
Proven track record of innovative, solution-oriented thinking and ability to envision and forge new pathways to drive greater return on investment, particularly within resource-challenged circumstances.
Strong interpersonal skills with demonstrated ability to manage relationships and navigate complex situations for resolution that benefits all parties
Strong project management leadership skills, including critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meet deadlines
Strong written and verbal communication skills
Possesses a bias for action and avoids workplace distraction
Physical requirements include: sight, hearing, sitting for four-plus hours a day, walking, or by other means, traveling throughout the BGCA building to meet with staff and management or deliver materials; standing, stooping; and skills essential for successful communication, including speaking, writing, and reading comprehension. Ability to clearly and concisely exchange ideas, facts, and/or design concerns with co-workers, other BGCA staff, and vendors either directly or indirectly. Ability to demonstrate judgment and execute sound decisions.

Responsibilities

Support the development and execution of a comprehensive social media strategy that enhances brand awareness, drives engagement, and supports broader communications and marketing goals.
Manage day-to-day posting, scheduling, and community engagement across Facebook, Instagram, LinkedIn, X/Twitter, TikTok, and emerging platforms.
Maintain and optimize platform-specific content calendars, ensuring consistency in tone, visuals, and message.
Create high-performing content, including graphics, videos, social toolkits, stories, reels, and copywriting tailored to each channel.
Translate complex programmatic or research findings into clear, compelling, audience-friendly narratives.
Support visual direction for social content, incorporating UX and design best practices to maximize engagement.
Ensure all content aligns with brand guidelines, visual identity, and strategic messaging.
Monitor online conversations, manage community feedback, and escalate issues as needed to mitigate reputational risk.
Support crisis communications response by flagging issues
Track KPIs including engagement, reach, impressions, click-through rates, sentiment, and conversions—and use insights to inform recommendations.
Utilize tools such as Google Analytics, Sprout, and platform dashboards to produce monthly performance reports.
Analyze trends and continuously identify opportunities to deepen follower engagement.
Partner with the Social Media Director, Partnership Marketing, Creative, and leadership teams to support major announcements, campaigns, launches, and thought leadership moments.
Develop social amplification plans for events, conferences, fundraising campaigns, and brand initiatives.
Collaborate with partners and internal teams to source authentic stories and field-informed content.
Package stories, key messages, and media wins into high-impact social posts that strengthen organizational credibility.
Support the creation of social-first visual design assets, including branded graphics, motion assets, templates, and campaign materials.
Maintain consistent storytelling across digital platforms through thoughtful integration of brand voice, visuals, and UX-driven design.
Perform special projects as assigned
Demonstrate BGCA’s ICARE values, while demonstrating integrity and inclusion at work, each day
Adhere to organizational policies and procedures as described in BGCA's Employee Handbook, Ethics Policy and elsewhere.