Social Media Manager

Better Collective A/S

1d•$80,000 - $100,000•Remote

About The Position

Our mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. Better Collective is the team behind industry-leading sports and betting media brands such as Action Network, Playmaker, BolaVIP, HLTV, and Yardbarker, reaching millions of fans every day through social, digital, and mobile platforms. We’re looking for a Social Media Manager to lead and evolve our organic social presence, with a strong focus on sports betting content, real-time coverage, and product storytelling. This is a hands-on leadership role for someone who can set a clear vision, manage a small team, and execute at a high level every day. You’ll report directly to Johnathan Wright and play a key role in shaping how our brand shows up across social platforms. This role is for you if… You’re a builder at heart and thrive in fast-moving environments. You understand how sports, betting, and social media intersect, and you know how to turn information into influence. You’re equally comfortable defining strategy, jumping into real-time execution, and leading a team with clarity and empathy. You care deeply about quality, visuals, and tone, and you know how to grow engagement without sacrificing trust or brand integrity.

Requirements

3–7+ years of experience managing social media for sports media, sports betting, fantasy, or analytics-driven brands.
Strong understanding of sports betting concepts (spreads, totals, props, public vs. sharp action).
Deep platform knowledge, especially X (Twitter) and Instagram, with sharp editorial judgment.
Strong visual instincts and experience working with designers or guiding creative output.
Experience managing or mentoring a team.
Comfortable making fast, high-impact decisions in live environments.
Organized, independent, and confident owning both strategy and execution.
Willingness to work a schedule influenced by the sports calendar (including nights and weekends when needed).

Nice To Haves

Background at sports or betting-focused brands.
Experience integrating product value into content without sounding promotional.

Responsibilities

Own the day-to-day strategy and execution across key social platforms (primarily X/Twitter and Instagram).
Shape a social presence that is visually strong, engaging, and influential, while naturally highlighting our products and insights.
Lead real-time coverage during live games and major sports moments.
Manage and develop a small team, including scheduling, prioritization, and coaching.
Set clear content standards and a consistent quality bar across copy, visuals, and formats.
Collaborate closely with Editorial, Design, Growth, Product, and Marketing teams.
Use performance data to iterate, optimize, and scale what works.
Support sponsored and partner content while protecting brand voice and credibility.