Social Media Manager

University of the Pacific•Stockton, CA

About The Position

University of the Pacific’s Social Media Manager is responsible for creating and implementing social media campaigns and content that engages users and builds, retains, and deepens key stakeholder relationships with the university to build its national presence and positive reputation. Working with the Senior Director of Social Media, the Social Media Manager is responsible for the implementation of a social media strategy/plan by developing and posting content and community management. The manager monitors and measures the university’s reputation on social media through the analysis of key data and enhances or modifies strategies to achieve defined goals. The Social Media Manager is a key member of the University Strategic Communications team and reports to the Senior Director of Social Media, working closely with leaders in digital communications, media relations, internal communications, and community relations. The manager has a deep understanding of branding and its relationship and application to building community using social media and digital communications to attract prospective students and families, and engage employees, donors, alumni, supporters, and key influencers to become advocates and champions. The manager plays a key role in supporting the social media presence of key university leadership, including the University President. The successful candidate will be a passionate and energetic storyteller, a versatile creative communicator, proactive problem solver, and a well-respected team player, committed to continually improving the university’s social media presence and practices.

Requirements

Bachelor’s degree in marketing, communications, journalism or related discipline.
Two (2) years of social media related work experience (content development).
Two (2) years of experience working with high-level administrators and other senior leaders.
Proven experience creating online content for a brand or organization that follows a strategic approach.

Nice To Haves

Three (3) years of work experience in digital communications.
Experience in Higher Education setting.
Proficiency with photo editing software such as Adobe Photoshop.
Experience running paid campaigns on social media.
Experience using analytics software such as Google Analytics and Data Studio and creating reports.
Proven ability to work successfully with diverse populations and demonstrated ability to engage and integrate culturally responsive practices and knowledge in their work.
Ability to multi-task, prioritize and meet deadlines in fast-paced environment.
Understanding of crisis response plans for social media.
Experience and sensitivity in working with people of diverse backgrounds and cultures.
Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
Ability to engage and integrate culturally responsive practices and knowledge in their work.

Responsibilities

Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the university’s brand, its offerings, and accomplishments.
Write, edit, design, and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts.
Provide support and expertise to grow the University’s reach through the amplification of the social profiles of key University leadership, including the University president.
Monitor social platforms as part of crisis management and work with Senior Director of Social Media on appropriate response and/or escalation.
Moderate and engage with the university’s social audiences, growing the online community.
Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond.
Ensure brand representation and consistency in content through tone, voice, terminology, and in all videography and photography.
Cultivate and steward ongoing interactions with followers.
Provide an outstanding experience by being accessible and responding to queries timely.
Lead the university’s social media professionals educating coworkers and colleagues on best practices, emerging trends and idea sharing.
Establish metrics of success and monitor and evaluate performance using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights.
Report results monthly and make recommendations to adjust the strategy to optimize results.
Supervise, mentor, and direct student interns.
Perform other related duties as assigned.