Social Media Manager

Sandboxx•Middleburg, VA

5d•Remote

About The Position

Sandboxx builds consumer technology that supports service members and their families across the full military life cycle. We operate at national scale, work closely with the Department of War and the broader military ecosystem, and serve millions of users each year. We are looking for driven, curious people who take ownership of their work, move quickly, and want to build products that have real impact for the military community. About Sandboxx: Sandboxx connects military recruits with their support system through physical mail, in-app messaging, news, and a growing online community. Every week, tens of thousands of letters are sent through our platform, strengthening bonds between recruits and the people cheering them on. We are building more than an app. We are building the digital front door to military life. This is a full-time W2 position. Remote-friendly, with a preference for candidates in-person at our Middleburg, VA headquarters. Our office is dog-friendly, your four-legged friends are welcome here! About the Role: We’re looking for a Social Media Manager who lives online, understands the emotional rhythm of military life, and knows how to turn real moments into scroll-stopping content. You will own and execute social strategy across four interconnected brands: Sandboxx App Sandboxx Community Sandboxx News Waypoints This role sits at the intersection of storytelling, community, and growth. You will create content that makes military families feel seen and supported while driving real engagement, traffic, and new users into our ecosystem. You will report to the Director of Marketing and collaborate closely with Product, Growth, and Community to turn social insight into measurable business momentum. Why We’re Hiring For This Role Now: We’re growing fast. We’re scaling from 700k to 1M+ active users this year. Social is not just a brand channel for us. It is a real driver of awareness, trust, and new users. It needs a dedicated owner who treats it like a growth engine. We have massive untapped momentum. Our organic presence has been underbuilt. There is a real opportunity to grow an engaged, loyal following that feels seen and supported, and that proudly shares Sandboxx with others. New products are live. Across Sandboxx, Community, News, and Waypoints, we are continuously launching new features and experiences. We need creative content that drives awareness, education, and self-serve adoption across the entire ecosystem. We are an ecosystem, not a single app. Sandboxx, Community, News, and Waypoints all connect. Social should help move people across that ecosystem in a natural way that strengthens the whole brand. Military life moves in rhythms. Ship dates, graduations, PCS season, holidays. These are emotional, high-energy moments. We need someone who understands that cadence and can show up in real time with content that matters. Pinterest and Reddit are open territory. Pinterest and Reddit are major opportunities for reaching military families searching for answers and community. We want someone excited to build these channels from the ground up and make Sandboxx a trusted name there.

Requirements

You’ve built and managed social accounts for a brand people actually follow.
You know how to create short-form video that feels native, not forced.
You’re confident on camera and comfortable being seen.
You understand TikTok and Instagram culture at a deep level.
You know how to write captions that sound human.
You move fast, test often, and learn quickly.
You’re organized enough to run a content calendar but flexible enough to jump on a trend.
You pay attention to performance and adjust without being told.
You’re excited about building something that’s still early and full of opportunity.
You’ve spent 3–5+ years building and managing social media presences for brands people actually follow, not just post-and-pray, but strategic, community-first content that drives real business results
You think in outcomes, not outputs. Posting is not success. Measurable growth in traffic, engagement, sign-ups, and brand recall is.
You obsess over what’s working on each platform, spending time in the comments, studying trends, and iterating weekly based on performance data

Responsibilities

Own and execute social strategy across Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Pinterest, and Reddit for all four Sandboxx brands
Create short-form video, carousels, memes, milestone content, and real-time posts that reflect the rhythm of military life
Build and manage a content calendar aligned to ship dates, graduations, PCS season, holidays, partner activations, and product launches
Engage daily with comments, DMs, and user-generated content to build trust and strengthen community
Identify trends early and translate them into relevant, platform-native content for a military audience
Partner with military family influencers, veteran creators, and brand ambassadors to expand reach
Repurpose Sandboxx News stories, base guides, and Community resources into social-first content that drives traffic
Drive cross-platform momentum between Sandboxx, Community, News, and Waypoints
Launch and grow Pinterest and Reddit through authentic engagement, SEO-informed content, and thoughtful testing
Track performance across engagement, traffic, and product adoption, and continuously optimize through testing and iteration
Support paid social campaigns with organic creative and messaging alignment
Collaborate with Product, Community, and Growth teams to amplify launches and campaigns