Social Media Manager

Details•Blacksburg, VA

17d•$52,000 - $58,000

About The Position

The social media manager supports the strategic digital communications of Advancement through content intended to grow engagement and giving.  Reporting to the associate director of advancement communications for digital engagement, the manager will have a holistic view of Virginia Tech’s digital landscape with a keen focus on ways to inform and inspire alumni and donors. The social media manager will collaborate with Advancement colleagues centrally and in college and unit-based advancement teams across the university. This position will focus on creating and implementing digital strategies to drive engagement and giving, plus steward donors and alumni. The social media manager will: - Create social media content that engages alumni and will be responsible for commenting/responding to questions and posts, as well as social listening. - Work with social media managers in colleges and units to ensure aligned messages intended for alumni. - Help create a strategic social media plan with compelling content strategies and regular calendar of content. - Originate copy and consistently deliver on brand messaging across all social platforms to include: Facebook, Instagram, X, LinkedIn, and YouTube. - Train and guide alumni volunteers and engagement staff in best practices of social media. - Conduct social media analytics, monitoring, publishing, and engagement platforms. - Curate social media content for use on Tagboard and in the print version of Virginia Tech Magazine. - Have the ability to problem-solve (both individually and as part of a project team), work independently with minimal guidance, and be a motivated self-starter comfortable with a fast-paced working environment.

Requirements

Master's degree in English, communications, journalism, or a related field; or Bachelor's with experience equating to an advanced degree.
Demonstrated experience managing professional social media platforms that promote a brand while leveraging content from multiple platforms and regularly engage with the audience.
Experience working with content management systems, and the Adobe Creative Suite, and social media management tools.
Demonstrated skills in social media analytics, monitoring, publishing, and engagement platform.
Strong project management skills, including the ability to handle multiple projects and deadlines.
Ability to work effectively independently and with autonomy, as well collaborating as part of a team.
Excellent communication, writing, and editing skills.
Keen attention to detail.

Nice To Haves

Familiarity with Google Analytics and/or other metrics programs.
Photography, videography, illustration, and graphic design skills.
Experience collaborating, planning and managing photo and video shoots to produce high quality images and footage.
Experience providing creative direction and delivering feedback.

Responsibilities

Create social media content that engages alumni and will be responsible for commenting/responding to questions and posts, as well as social listening.
Work with social media managers in colleges and units to ensure aligned messages intended for alumni.
Help create a strategic social media plan with compelling content strategies and regular calendar of content.
Originate copy and consistently deliver on brand messaging across all social platforms to include: Facebook, Instagram, X, LinkedIn, and YouTube.
Train and guide alumni volunteers and engagement staff in best practices of social media.
Conduct social media analytics, monitoring, publishing, and engagement platforms.
Curate social media content for use on Tagboard and in the print version of Virginia Tech Magazine.
Have the ability to problem-solve (both individually and as part of a project team), work independently with minimal guidance, and be a motivated self-starter comfortable with a fast-paced working environment.

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