Social Media Manager

MERGE•Chicago, IL

6h•Hybrid

About The Position

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers. As our Social Media Manager, you will… Lead cross-functional collaboration with internal teams and client partners to develop performance-driven paid social strategies aligned to business objectives. Shape and execute paid social campaigns across platforms, including Meta, LinkedIn, TikTok, Reddit, and Nextdoor, supporting full-funnel goals from awareness through conversion. Apply platform expertise to optimize budgets, pacing, audiences, and creative performance, translating data into clear insights and actionable recommendations. Partner closely with creative and analytics teams to guide testing and iteration, while staying ahead of platform updates and emerging trends to continually improve results.

Requirements

5–7 years of hands-on paid social experience, ideally in an agency or fast-paced client environment
Deep platform knowledge across Meta, LinkedIn, TikTok, with exposure to Reddit and/or Nextdoor preferred
Strong understanding of audience strategy, creative testing, optimization levers, and learning phases
Experience managing budgets, pacing, and performance across multiple campaigns simultaneously
Comfort working with performance data, reporting tools, and platform analytics to tell a clear story
Ability to operate independently while collaborating cross-functionally with strategy, creative, analytics, and client teams

Nice To Haves

Healthcare, regulated category, or compliance-driven experience is a plus but not required

Responsibilities

Own end-to-end paid social execution across platforms, including campaign setup, audience targeting, budget management, pacing, optimization, and QA
Translate client goals into clear paid social strategies aligned to funnel stage, audience intent, and platform best practices
Partner closely with creative teams to guide ad formats, testing frameworks, and iteration cycles that drive performance
Monitor performance daily and proactively optimize toward KPIs such as reach, engagement, efficiency, and conversion outcomes
Develop and maintain structured testing approaches across creative, audience, and placements
Deliver clear, actionable reporting and insights that explain what’s working, what’s not, and why
Collaborate with analytics and programmatic teams to support cross-channel measurement and learning
Stay current on platform updates, emerging ad products, and evolving best practices across social ecosystems
Provide thoughtful recommendations to internal teams and clients rooted in performance data and platform behavior