Social Media Manager

Acorns

2d•$95,000 - $105,000•Remote

About The Position

The world doesn’t need another brand telling people how to spend their money. Social media is already filled with that. The perfect ad, the latest must-have, the endless scroll of things designed to separate people from their money. Social media drives behavior - but why does it only push people to spend? With the right message, the right timing, and the right approach, it can do more than sell - it can help people build better habits, shift their mindset, and take control of their financial future. Bringing financial wellness into culture starts with how we educate, entertain, and inspire - that’s what this role is all about. Acorns is looking for a Social Media Manager who can flip the script. Someone who understands that in a world obsessed with spending, saving and investing needs to be even more compelling. You’ll lead our presence across Instagram, TikTok, and Substack, shaping conversations around money in a way that feels modern, relatable, and actionable. If turning scrolling into investing instead of spending sounds like a challenge you’re up for, we’d love to hear from you. This role reports to the Director of Brand Marketing. Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

Requirements

5 - 8+ years experience in social media—whether for a brand, personal projects, or freelance work. Show us content you’ve created that made an impact.
A strong portfolio of engaging content—including short-form videos, Reels, and TikToks.
Hands-on experience managing social channels, creating and developing digital content that resonates.
A deep understanding of social trends & culture—you stay ahead of trends, know what’s happening, and how to make content that stands out.
On-camera presence—you bring authenticity, wit, humor, confidence, enthusiasm, and a unique perspective to our content.
Proven creative development skills—you bring fresh, bold ideas to the table.
Exceptional writing and storytelling skills—you craft compelling messages and have a portfolio that shows off a strong brand voice and eye for visuals.
Creative and strategic thinking—you’re always asking, What’s next? What should we be doing that we aren’t?
A self-starter mindset—you can ideate, produce, and edit engaging content that connects with our audience across platforms.
Deep empathy and passion for our customer and their experience with Acorns
Exceptional change management capabilities - Comfortable with ambiguity and constant change with the ability to work through complex problems, set priorities, and execute commitments
Thirst for delivering game-changing products
Exceptional drive and precision in delivery
A belief that your work is tied to your life's mission
Optimistic about the potential of societal change

Nice To Haves

Fintech or finance knowledge is a plus, but not required—we care more about your social media expertise than your industry background.

Responsibilities

Responsible for implementing and leading social strategy for both Acorns and Acorns Early that connects to larger marketing and business goals
Grow and evolve Acorns’ social media presence across Instagram, TikTok, Reddit, LinkedIn, YouTube, and other emerging platforms, leading a social media strategy.
Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.
Own the Acorns voice on social and collaborate across marketing, creative, and product cross-functional teams to bring the brand to life in new ways.
Be a leader in our day-to-day community management, engaging in conversations about and with Acorns to foster a strong, engaged community. Collaborate with support partners to key topics, customer inquiries, and escalations with empathy and clarity.
Collaborate with creative cross-functional partners to bring to life dynamic content that brings the Acorns brand to life in a social-first way
Stay ahead of trends and find opportunities to integrate Acorns into relevant conversations and channels within the finance, investing, and fintech landscape.
Source and share impactful customer stories that inspire and connect with our audience, showing the real-life impact of investing and financial literacy.
Scope and manage creators as needed for social content and partnerships
Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.
Actively pitch and execute thumb-stopping brand ideas across social media channels to grow Acorns as an owner of money conversations within social media

Benefits

Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) discretionary match
Monthly Acorns account contribution & GoHenry account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.