Social Media Manager

Moshlife•Los Angeles, CA

18d•$90,000 - $95,000

About The Position

Be the creative and strategic force behind MOSH’s social presence, driving culture, community, and growth across every platform. MOSH Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is seeking a Social Media Manager to support the evolution of its brand and its retail expansion. MOSH was born from a deeply personal journey - witnessing a loved one's struggle with Alzheimer's ignited their shared mission to encourage others to proactively care for their minds. United by this purpose, Maria and Patrick champion every generation to nurture their brain health actively. Their unwavering dedication has inspired MOSH’s first collection: delicious and nutritious brain fuel bars with 6+ brain and body ingredients found in their Signature Brain Blend - now with Cognizin® Citicoline. Working at MOSH is not just a job; it’s an opportunity to make a difference in your community (and in the world). We pride ourselves for creating a collaborative and team-oriented environment where every member plays a critical role in the company’s growth. While we encourage anyone to apply, this role isn’t for everyone — it’s for an entrepreneurial, upbeat, organized, self-starter who loves to jump in, move quickly, think outside the box, and work hard (and ideally is obsessed with mind-blowing protein bars!). As the Social Media Manager, you are a creator and strategist driving our presence at the intersection of brain health, wellness and lifestyle. You'll be the critical point person turning our mission into a best-in-class social presence, building a brand that resonates across multiple social platforms to drive brand awareness, community engagement and revenue growth. You will spearhead strategy, content creation & planning and copy across all organic social media channels, building out the monthly content calendar, 360 social support plans for launches/activations, identifying social trends and owning social reporting & analytics. You will own the pulse of our platforms, translating the power of brain health into compelling narratives.

Requirements

Bachelor’s degree in Marketing, Business Administration, communications, journalism, or related field
3+ years experience in social media marketing role
Expert knowledge of social media platforms, landscape, and nuances
Working knowledge of SEO including keyword research and Google Analytics, creating UTM parameters, and principles of Search and Social
Excellent visual design and asset curation skills
Innovative mindset capable of devising new and fun ways of communicating with audiences
Incredibly organized and detail oriented with ability to be flexible and adaptable
Capable skills in researching, planning, project management, and reporting
Proficient in photo video editing software such Adobe Suite and Canva, as well as Excel, Word, Keynote and other relevant programs
A collaborative and creative mindset and a positive attitude
Excellent time management skills and the ability to work within strict deadlines
Excellent verbal and written communication skills
Experience in corporate office environment and overall workflow
Willingness to work flexible hours as required by social obligations
Self-motivated with critical attention to detail, deadlines, and reporting

Nice To Haves

Experience in creative tools such as Trello, Slack, and Dash Hudson is a plus

Responsibilities

Multi-Platform Strategy & Execution: Spearhead a social media playbook based on the current strategy
Develop and implement improved social media strategy that is aligned with our brand objectives and audience targets, driving engagement and growth on Instagram and TikTok
Innovate and brainstorm new ideas and directions for social content and campaigns
Stay up to date with the latest trends, algorithm changes, and best practices for both platforms
Develop the brand voice and messaging across all social channels
Create a path to expand onto other platforms (i.e. YouTube)
Calendar Management: Responsible for creation, maintenance and successful execution of the social content calendar as well as coordinating cross-departmentally to ensure alignment
Manage daily operations of all social media channels, including content scheduling, monitoring and engagement
Content Creation: Ideate, create, edit and partner with internal and external stakeholders to develop engaging content that resonates with our audience, staying ahead of trends to ensure relevancy. This role will focus primarily on organic content but will also support paid creative and creator/influencer collaborations
Optimize content for maximum reach and engagement, including the use of hashtags, captions, and other platform-specific features
Identify content that aligns with segmented demographics and audiences for specific platforms such as IG, Facebook, LinkedIn TikTok, YouTube, etc.
Collaborate with the creative team to plan, develop and schedule custom content needs for social as needed
Community Engagement & Management: Monitor and respond to comments, messages, and interactions in a timely and professional manner
Work with the customer service team to ensure all customer feedback on social channels is handled accordingly and in the brand voice
Foster a sense of community and engage with followers to build brand loyalty
Identify and engage with influencers and potential brand advocates
Collaborate with colleagues on influencer management and partnership ideation as part of the overall GTM strategy
Reporting & Analytics: Track and analyze performance metrics to measure the success of content and campaigns
Provide regular reports with insights and recommendations for improvement
Use data to inform future content strategies and optimize existing ones
Other: Attend photoshoots, brand events, and relevant functions requiring social support and coverage
Manage third party social tools including Dash Hudson and Canva, while staying informed of and presenting on new and additional tools in support of brand efforts.
Develop and manage engaging giveaways and sweepstakes to boost follower growth and engagement and align with like-minded brands
Coordinate in-field activations that serve as dynamic social content enhancing brand presence and connect with the community