Social Media Manager

Signal and StrandEl Segundo, CA
$100,000 - $130,000Hybrid

About The Position

Signal & Strand is partnering with a leading consumer technology brand to hire a Social Media Marketing Manager. This role is responsible for driving brand growth, engagement, and conversion across all major social platforms through a mix of organic and paid strategies. This is a hands-on, creative and analytical role for someone who thrives at the intersection of storytelling, performance marketing, and community building. You’ll play a key role in shaping brand voice, scaling audience growth, and turning social into a meaningful driver of both digital and retail sales.

Requirements

  • 3–6+ years of experience in social media marketing, ideally within consumer or lifestyle brands
  • Proven track record of growing brand-owned social channels and driving engagement
  • Experience managing both organic and paid social campaigns
  • Strong writing skills with the ability to develop compelling, brand-aligned content
  • Familiarity with social analytics, ROI measurement, and performance optimization
  • Experience with platforms such as Meta Ads, Google Ads, and related tools
  • Basic design sensibility with experience using tools like Adobe Creative Suite
  • Understanding of SEO, content marketing, and digital growth strategies
  • Experience working cross-functionally and managing multiple projects simultaneously
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field

Responsibilities

  • Develop and execute B2C social media strategies across platforms including Instagram, Facebook, LinkedIn, and others
  • Create compelling, on-brand social content including copy, visuals, and campaign concepts
  • Lead planning and execution of social campaigns supporting product launches, promotions, and brand initiatives
  • Manage paid social campaigns across platforms such as Meta and Google, optimizing for performance and ROI
  • Define and evolve brand voice across social channels, ensuring consistency and engagement
  • Partner with internal teams and external agencies to deliver integrated marketing campaigns
  • Build and scale influencer marketing programs, identifying and activating key partners
  • Track, analyze, and report on social performance, including engagement, growth, conversions, and ROI
  • Continuously test, learn, and optimize strategies based on performance data and competitive insights
  • Identify and implement tools and platforms to streamline content creation, publishing, and analytics
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