Social Media Manager

Bask & Lather • Yonkers, NY

7d

About The Position

We are hiring a Social Media Manager who brings creative authority, strategic judgment, and a proven track record of building campaigns that drive both brand equity and performance. This role owns and protects Bask & Lather’s brand perception across all social platforms. You are responsible for how the brand is seen, felt, and experienced through storytelling, community engagement, and cultural participation. This is not a scheduling or trend-only role. It is for a senior leader who can concept original ideas, bring campaigns to life, guide a team, and own outcomes. You will work closely with the brand team and lead the creative and strategic direction of Bask & Lather’s social presence. How we show up online matters. Every story, comment, campaign, and live moment shapes how our brand is perceived.

Requirements

• 5+ years of social media management experience for consumer, beauty, lifestyle, or cultural brands.
• Proven track record of concepting and executing successful social campaigns with measurable impact.
• Strong creative point of view with the ability to think beyond trends.
• Demonstrated experience in campaign storytelling and brand narrative development.
• Excellent copy instincts and visual judgment.
• Comfortable directing content and being on camera when needed.
• Strategic, proactive, and accountable.
• Confident owning outcomes and setting standards.
• Data-informed but creatively driven.
• Collaborative leader who elevates team performance in a fast-paced environment.

Nice To Haves

• Experience partnering closely with founders or senior leadership strongly preferred.
• Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.

Responsibilities

• Own the end-to-end social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Own and protect brand perception, ensuring all content, engagement, and campaigns reinforce trust, credibility, and emotional connection.
• Serve as the steward of the brand voice, tone, and point of view across all social touchpoints.
• Set creative direction for social storytelling that balances education, inspiration, culture, and conversion.
• Anticipate potential brand risks and proactively guide messaging, moderation, and response strategy.
• Lead the ideation, planning, and execution of social-first campaigns, product launches, and promotional moments.
• Translate brand initiatives and cultural insights into compelling narratives that resonate with the community.
• Own campaign execution from concept through post-campaign analysis.
• Optimize campaigns in real time based on performance, sentiment, and audience response.
• Direct and elevate content creation across short-form video, reels, graphics, and live formats.
• Partner with internal creators and social team members to ensure content meets creative and performance standards.
• Maintain consistency in quality, messaging, and visual identity across platforms.
• Step in on camera or in-field when needed to capture high-impact brand moments.
• Lead community engagement strategy and standards across all platforms.
• Ensure comments, DMs, and live interactions reflect brand values and voice.
• Monitor sentiment, feedback, and community signals to inform content and campaigns.
• Build an authentic, responsive relationship with the audience that strengthens long-term brand loyalty.
• Own influencer and creator strategy from sourcing and briefing through execution and analysis.
• Provide creative direction to creators to ensure alignment with brand positioning and campaign goals.
• Partner with PR, paid media, and brand teams to amplify key moments and narratives.
• Own social KPIs and performance reporting.
• Analyze results and translate insights into strategic and creative recommendations.
• Conduct competitive and cultural analysis to continuously refine approach.
• Present performance, insights, and creative rationale confidently to leadership.
• Provide leadership, direction, and creative guidance to the social team.
• Establish and maintain social playbooks, guidelines, and best practices.
• Ensure consistency, discipline, and excellence as the brand scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed