Social Media Manager (South Africa)

NewVine Employment GroupMiami, FL
Remote

About The Position

We are a fast-growing promotional products company that partners with brands to create memorable, high-quality merchandise. Our team blends creativity, reliability and strong commercial insight to deliver solutions across corporate gifting, events, and ongoing marketing programmes. We value collaboration, continuous improvement and a customer-first mindset. The Social Media Manager will lead our social strategy across owned channels, create compelling content that resonates with diverse audiences, and grow brand awareness while ensuring compliance with local regulations. Reporting to the Head of Marketing, this role will plan and execute social campaigns, manage community engagement, and provide performance insights to drive continuous improvement.

Requirements

  • 2+ years’ experience in social media management.
  • Proven ability to create engaging content and grow organic and paid social channels.
  • Strong copywriting and visual storytelling skills; experience producing short-form video content.
  • Experience managing paid social campaigns and working with ad platforms, targeting and optimisation practices.
  • Proficient with social management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Google Analytics, native platform insights).
  • Excellent stakeholder communication skills and ability to work cross-functionally.
  • Strong organisational skills, attention to detail and ability to manage multiple campaigns and content calendars.

Nice To Haves

  • Degree or diploma in Marketing, Communications, Media or equivalent practical experience is preferred.

Responsibilities

  • Develop and implement an annual social media strategy aligned with brand goals, product launches and regulatory requirements.
  • Produce high-quality, platform-appropriate content (copy, images, video, reels, stories) that educates, engages and converts. Work with design and creative partners as needed.
  • Own day-to-day community engagement—respond to comments and messages, moderate conversations, and foster a positive brand community.
  • Plan, run and optimise paid and organic campaigns across channels (Instagram, Facebook, X, TikTok, LinkedIn where appropriate).
  • Track KPIs, generate regular performance reports and translate insights into actionable recommendations to improve ROI and audience growth.
  • Work closely with product, sales, customer service and legal teams to align messaging, product launches and customer communications.
  • Identify, onboard and manage partnerships with creators and community partners in line with brand and compliance guidelines.
  • Stay current with social trends, platform features and industry best practices to keep our approach innovative and effective.

Benefits

  • Opportunities for professional development, training and career progression within a growing industry.
  • A collaborative, inclusive and purpose-driven work environment.
  • Flexible working arrangements and support for work–life balance.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

Number of Employees

1-10 employees

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