Social Media Manager + Strategist

Zipline•South San Francisco, CA

13h•Onsite

About The Position

Zipline is the world’s largest and most experienced drone delivery service, on a mission to serve all humans equally by ensuring access to food, medicine and essential goods anytime, anywhere. They design, build, and operate the world’s largest autonomous logistics system, making millions of deliveries globally. Zipline is expanding massively in the U.S., delivering food, medicine, retail items, and more directly to people’s homes. The communications team shapes and shares the company’s story and impact, developing strategies to educate target audiences, raise awareness, increase acceptance, and cultivate ambassadors. This role, Social Media Manager + Strategist, will own and evolve Zipline’s social media presence end-to-end – from strategy and content planning to publishing, community engagement and performance. The individual will serve on the front line of the brand online to build community and following, defining how Zipline shows up across social platforms, building and executing a cohesive strategy, and driving day-to-day execution. This high-impact role involves growing awareness, engagement, and advocacy at scale, building trust and brand love, and helping foster an informed, enthusiastic, and supportive community for Zipline. The role requires being both a strategist and an operator, comfortable setting direction while also jumping into real-time moments, writing posts, engaging with audiences, and guiding content creation. The ideal candidate is deeply plugged into internet culture, has sharp creative instincts, excellent judgment, good taste, and a clear understanding of how to build and grow a modern social presence. The work will be critical in building and defending Zipline’s reputation, growing its audience, and cultivating a passionate community around its mission, ultimately helping millions of people save time and get access to faster, more convenient and more affordable delivery that’s better for the environment. This is an in-person role based in South San Francisco, with up to 20% travel.

Requirements

6+ years of experience managing social media communities for a brand, organization, media company or your own profile
Proven experience owning and growing social media accounts
Strong strategic thinking paired with a hands-on, execution-oriented mindset
Exceptional writing and editing skills, with sharp instincts for tone and audience
Digital native personality. Deep understanding of social platforms, trends, formats, and internet culture
Experience building accounts and executing content tied to measurable growth outcomes
Strong judgment in fast-moving, high-visibility or high pressure situations
Ability to manage multiple priorities and collaborate cross-functionally
Excellent organization, attention to detail, and project management skills
Strong storytelling instincts
Experience engaging with large, diverse audiences in fast-moving or high-visibility environments
Desire and ability to travel for work (approximately 20%)

Nice To Haves

Copywriting experience is a plus
Experience working with creators, influencers, or media is a plus

Responsibilities

Own Zipline’s social media strategy across platforms including Instagram, TikTok, X, YouTube, and emerging channels
Define goals, KPIs, and growth targets; build and execute against a clear roadmap
Identify opportunities to expand reach, relevance, and engagement through content and platform-native approaches
Shape and evolve Zipline’s voice and presence across platforms
Stay ahead of trends, platform changes, and cultural moments
Lead development and management of the cross-channel content calendar
Partner with internal teams (Communications, Film, Marketing, Operations, Field Marketing) to translate priorities into compelling social content
Concept and guide creation of social-first content, working with internal creators and external partners
Write, edit, and publish high-quality, platform-native posts
Support launches, announcements, and key moments with integrated social plans
Own day-to-day community management across Zipline’s global channels, ensuring timely, thoughtful, and brand-aligned engagement
Engage with audiences in real time by responding to comments, DMs, mentions, and trends with speed, accuracy, and strong judgment
Act as the voice of Zipline online, maintaining a consistent, human, and brand-aligned tone across platforms
Monitor social conversations, sentiment, and emerging issues; flag risks and opportunities early
Surface insights and analytics from the community and provide reporting to inform content, messaging, FAQs, and broader comms strategy
Turn real-time moments into opportunities for engagement and brand building
Track performance across platforms; analyze engagement, growth, and sentiment
Translate insights into actionable recommendations to continuously improve content and strategy
Provide reporting and insights to inform broader communications and marketing efforts
Partner closely with Communications, Marketing, Creative, and Operations teams
Align social efforts with broader campaigns, media moments, and company priorities
Monitor earned media content, select clips and share them on social accordingly
Manage timelines, workflows, and stakeholders to ensure consistent execution
Support launches and key moments with elevated community engagement and moderation
Lead the development and management of our cross channel posting schedule, including working cross functionally and holding other teams/team members accountable for deadlines